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In this episode of Noise to Sound, host Dimitrios Marinos sits down with Lukas Bigler, Head of Small and Medium Enterprises at Swisscom, to explore how Swiss SMEs are shaping the country’s economic and digital future. Representing 97% of all businesses in Switzerland, SMEs are the backbone of the national economy  agile, innovative, and deeply rooted in local values.

Bigler explains that the ownership structure of many Swiss SMEs enables faster decision-making and greater flexibility than large corporations, allowing them to innovate and adapt quickly. Many operate in highly specialized niches, yet compete successfully on the global stage, embodying Swiss quality and precision.

The discussion turns to key challenges facing SMEs today: geopolitical uncertainty, rising labor costs, and the urgent need to embrace technology and artificial intelligence. 

On the topic of talent, Bigler observes a major shift. While SMEs once struggled to attract skilled professionals, consolidation in larger firms has released new talent into the market a valuable opportunity for growth-oriented SMEs.  In contrast, forward-looking firms are bringing in younger talent, fostering innovation, and embracing digital transformation.

Bigler also discusses Swisscom’s strategic role as a trusted partner for SMEs. He emphasizes the company’s focus on data sovereignty, reliability, and local proximity, positioning Swisscom as both a technology provider and a critical national infrastructure partner. Trust, he notes, is the foundation of every successful digital transformation journey.

The conversation touches on the balance between data protection and innovation. Switzerland must safeguard its data, Bigler says, but also remain open to global collaboration. A hybrid approach allows SMEs to determine which business elements should remain local and which can be optimized through international partnerships.

As the episode concludes, Bigler reflects on leadership, purpose, and adaptability. He stresses that passion, empathy, and curiosity are essential qualities for both entrepreneurs and young professionals. His message is clear: the

How do today’s leaders cut through the noise and shape the future?

In each episode of From Noise to Sound, host Dr. Dimitrios Marinos, from the Department of Marketing and Communication at HSLU, dives deep with CEOs, Board Members, and industry innovators to uncover the forces reshaping our world. Through insightful conversations, he explores topics like digital transformation, consumer behavior, and sustainability, revealing strategies and innovations that are driving real change.

Gain actionable insights and fresh perspectives on navigating a complex business landscape. Tune in each month to sharpen your view on leadership, tech-driven success, and what’s next in marketing and beyond.

New episodes every month, brought to you by HSLU, Lucerne University of Applied Sciences and Arts.

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