Episode #48 of 3 MINUTES BULLSHIT WITH GEORGE featured Barbara Akemi, Founder and CEO at 530 Broadway Media. We discussed the way of Cracking Brazil App Market.   

Barbara shares his experience as a Mobile Growth Expert regarding the Breaking Into Brazil’s App Market.   

Check out all the other episodes of 3 MINUTES BULLSHIT WITH GEORGE on Youtube Channel https://www.youtube.com/channel/UCi5bKzetDnfMmstGNDCZaVw/videos.

Or via the website https://www.3minutesbullshitwithgeorge.com/ 

Connect with Barbara and Passion.io here:

• Barbara Akemi's Linkedinhttps://www.linkedin.com/in/baakemi/ 

• 530 Broadway Media  https://www.530broadway.media/ 

• Local partnership: Essential to work with a trusted local partner who understands acquisition strategies, targeting, and market dynamics.

• Audience clusters: Identify and target relevant local user clusters to optimize acquisition efforts.

• Influencer marketing:

• Brazilians are highly engaged with influencers.

• Collaborations with the right influencers can rapidly drive awareness and adoption.

• Users often follow influencer recommendations closely, creating strong conversion potential.

• Key strategy:

• Combine local partnerships for market entry.

• Leverage influencers to accelerate awareness and credibility.

• Focus on niche targeting to break into the market effectively.

George: How to conquer Brazil from zero if no one knows your app? 

Barbara: Okay. So Brazil is a huge market. A lot of opportunities. Brazilians are crazy people, app first, and as you know, we have like 200 million people. So what I would do to bring into Brazil, which is basically find a local great partner to guide you through the acquisition and targeting landscape, you know, try to find good clusters as well. Well, that's what we have been doing, like, helping some customers that's based out of Brazil, to break into Brazil and I'm talking about the marketing wise acquisition. Also Brazilians are very into Influencer marketing. So you definitely need to find a good influencer to guide you and to make it Boom, you know. 

George: Got it. So the main idea is to find a local niche, to find a local partner. And also influencers work very well to cover awareness.

Barbara: Exactly. Influencers have users. They just follow influencers like crazy and they start doing everything they say. So it works really well.

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If you have any questions related to online marketing Barbarave your comments/questions below. I will find the expert to answer your question.

Thank you – and feel free to check the other episodes.

Ciao!

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