The Move In Senior Living Marketing
The Move In Senior Living Marketing
Podcast Description
Welcome to The Move In Senior Living Marketing, a podcast from Unlock Health, a full-service marketing partner for the aging services industry.
Join us for candid conversations exploring the latest marketing strategies with the senior living community leaders, and innovative solution partners, who are moving our industry forward.
Together we’ll build a community to build better communities. Welcome to The Move In Senior Living Marketing, with Larry Williams.
Podcast Insights
Content Themes
The podcast covers various themes such as effective marketing strategies, sales techniques, and digital advancements in senior living. Episodes include discussions on actionable post-conference strategies, the importance of vulnerability in sales, and navigating generational content needs in senior care. Specific focus areas include collaboration between marketing and sales teams, leveraging technology to streamline processes, and fostering authenticity in customer relations.
Welcome to The Move In Senior Living Marketing, a podcast from Unlock Health, a full-service marketing partner for the aging services industry.
Join us for candid conversations exploring the latest marketing strategies with the senior living community leaders, and innovative solution partners, who are moving our industry forward.
Together we’ll build a community to build better communities. Welcome to The Move In Senior Living Marketing, with Larry Williams.
In this conversation, Sara Robertson, CEO of The Arbors and The Ivy and founder of the Aging Parent Solution, discusses families’ challenges when caring for aging parents. She emphasizes the importance of education, empathy, and community support in navigating the complexities of
senior care. The discussion highlights the role of marketers in providing
resources and guidance to families before they reach a crisis point, as well as the emotional pain points that adult children experience. Sarah shares insights on the sandwich generation’s financial challenges and the need for a proactive approach to senior living marketing.
https://www.linkedin.com/in/sara-robertson-5b876311a/
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