In this episode, I sit down with Jack Gibson, CEO of IRMI (International Risk Management Institute), WebCE, and McIntyre Financial Services. Jack’s been in the risk and insurance world for over four decades—and unlike most people who stumble into the industry, he got into it on purpose.

We talk about what pulled him into this field, why insurance is way more important (and misunderstood) than most people realize, and how IRMI evolved from three-ring binders to one of the most respected educational platforms in the business. Jack also shares how risk management touches nearly every part of our lives—from whether you can get a mortgage, to how homes are built after wildfires.

We get into:

• Why insurance companies are “second responders” after disasters

• The real reason premiums go up—and what most people get wrong about it

• How to build products your customers don’t even know they need yet

• Leading through big changes (like the jump from print to digital)

• Why the insurance world is full of opportunity—especially for the next generation

Jack’s career is a masterclass in long-term thinking, staying close to your customer, and building something that actually helps people. Whether you’re in the industry or just curious how it all works, this is one worth tuning into.