Provocateurs
Provocateurs
Podcast Description
Step into a world of bold ideas and daring conversations with Provocateurs.
Hosted by the dynamic Sarah Moxom, this podcast invites you into a space where change-makers, go-getters, and trailblazers share their stories, insights, and hard-earned wisdom.
From dissecting today’s most pressing issues to diving deep into personal growth, relationships, and entrepreneurship, Provocateurs isn’t afraid to push boundaries and ask the questions that matter. Every episode is designed to challenge your thinking, ignite your curiosity, and leave you inspired to see the world in a whole new light.
Ready to step outside your comfort zone? Tune in and join a conversation that’s equal parts daring and enlightening. This is more than a podcast—it’s a catalyst for your next big breakthrough.
Podcast Insights
Content Themes
The podcast focuses on themes of personal growth, mental health, entrepreneurship, and societal issues. Episodes cover diverse topics such as the challenges faced by individuals in the adult industry, the journey of female DJs navigating a male-dominated music scene, personal stories of resilience among the trans community, and narratives from nightlife figures addressing addiction and redemption. Each episode emphasizes the importance of community, authenticity, and the complexity of modern identities.

Step into a world of bold ideas and daring conversations with Provocateurs.
Hosted by the dynamic Sarah Moxom, this podcast invites you into a space where change-makers, go-getters, and trailblazers share their stories, insights, and hard-earned wisdom.
From dissecting today’s most pressing issues to diving deep into personal growth, relationships, and entrepreneurship, Provocateurs isn’t afraid to push boundaries and ask the questions that matter. Every episode is designed to challenge your thinking, ignite your curiosity, and leave you inspired to see the world in a whole new light.
Ready to step outside your comfort zone? Tune in and join a conversation that’s equal parts daring and enlightening. This is more than a podcast—it’s a catalyst for your next big breakthrough.
In this unfiltered and high-stakes episode of Provocateurs, we are joined by Cherelle Jay, the force behind the global dance empire Heels & Feels. From the West End stage to the boardroom, Cherelle reveals the “savage” reality of building a multi-business brand while navigating the isolation of being a high-visibility founder.
Cherelle opens up about the trauma that nearly broke her—from an ex-partner robbing her home and car to the “social punishment” women face for owning their sexuality and financial independence . We discuss her raw experiences living in Dubai during regional unrest, why she believes “manifestation” without strategy is a lie, and the internal strategy behind rebranding her famous “Get Pussy Paid” mastermind to Presence Pays .
Key Takeaways
The Identity Crisis of Relocation: Why Cherelle felt she hit the “end of the road” in London and moved to Dubai to see who she was without the noise of her hometown .
Dubai Unfiltered: A firsthand account of living on the Palm while missiles are being intercepted overhead and why the community is pulling together despite the “eerie” quiet .
The Business of Sisterhood: Moving past “empowerment” as a buzzword to the hard numbers of franchising, including overseeing 1,700+ new bookings.
The “Beta” Man & High Visibility: Why successful women are often socially punished before they are respected, and the impact of dating men who are intimidated by financial independence.
Rebranding “Pussy Power”: Navigating the digital footprint and the nuances of using one’s body as a business asset while planning for a future of marriage and children .
The Narcissistic Pursuit: Why entrepreneurship is a “narcissistic pursuit” and how that conflicts with the selfless act of being in love .
Timestamps
[00:03:15] Living in Dubai during missile interceptions and floods.
[00:05:42] The “End of the Road” in London: Dealing with business loneliness .
[00:14:20] Franchising Heels & Feels: Making the hard calls for sustainability .
[00:29:10] The horror story: “My ex stole £8,000, robbed my car, and broke into my house” .
[00:36:12] Rebranding from “Get Pussy Paid” to “Presence Pays”.
[00:43:20] Why manifestation is 80% energetics and 20% relentless strategy .
[00:47:05] The fear of love: Why being an entrepreneur is a “narcissistic pursuit” .
[00:51:00] The “Narcissistic Pursuit”: Why being an entrepreneur requires a level of “delusion” that isn’t normal .
[00:54:00] The Manifestation Myth: Why she doesn’t buy into “21-day challenges” without 80% strategy and hard work .
[00:58:30] The Fear of Love: Why a selfless act like love is scarier to a “savage” business owner than financial risk .
[01:01:00] Intimacy over Gloss: Refusing to “fake depth” on a first date and the search for a disciplined partner .
[01:04:30] Where to find Cherelle Jay and how to join the Heels & Feels franchise .
Heels & Feels
https://www.heelsandfeels.com/
https://www.instagram.com/heelsandfeelsuk/
Cherelle
https://www.instagram.com/cherellejay/
Social Links
https://www.tiktok.com/@provocateurspodcast
https://www.instagram.com/sarah.moxom/
Host Bio
Sarah Moxom is the ultimate powerhouse—an accomplished serial entrepreneur, seasoned investor, and master of navigating the human connection. At just nineteen, she founded her first company, a thriving temporary staffing agency, which she has successfully led for over two decades.
With a remarkable ability to blend business acumen with emotional intelligence, Sarah is passionate about exploring the intricate interplay of entrepreneurship, relationship dynamics, people skills, and leadership. Her wealth of experience and sharp insights into human behaviour make her a compelling guide through the challenges of life and business.
Whether you’re looking to sharpen your communication skills, build stronger relationships, or take your ventures to the next level, Sarah is here to inspire and empower you every step of the way.

Disclaimer
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