Little Raps – Restaurant Strategy Insights and Ideas
Little Raps - Restaurant Strategy Insights and Ideas
Podcast Description
Restaurant leaders are overwhelmed with a buffet of challenges from loyalty through ordering, emerging new tech and an ever-changing market mindset. It's a constant reality of spinning plates. On Little Raps we feed leaders with new ideas and inspiration to help maximize results. Whether it's interviewing leaders for profound insights or providing best practices from the minds of our team, these Little Raps are sure to add some spice to your digital experience strategies.
Podcast Insights
Content Themes
The podcast focuses on topics such as digital experience optimization, restaurant loyalty strategies, market expansion tactics, and customer behavior insights, with episodes including practical lessons from the Super Bowl for digital growth and leveraging the Zeigarnik Effect to enhance guest engagement.
Restaurant leaders are overwhelmed with a buffet of challenges from loyalty through ordering, emerging new tech and an ever-changing market mindset. It’s a constant reality of spinning plates. On Little Raps we feed leaders with new ideas and inspiration to help maximize results. Whether it’s interviewing leaders for profound insights or providing best practices from the minds of our team, these Little Raps are sure to add some spice to your digital experience strategies.
The restaurant industry's digital arms race is supposedly over. I call bullshit.
A new Ipsos study covering 40 major restaurant brands suggests that mobile ordering has become table stakes and operational execution is now the primary differentiator. But widespread adoption of restaurant technology doesn't mean we've come anywhere close to maximizing its potential.
In this episode of Little Raps, Joseph Szala challenges the study's conclusion and explores why the next era of restaurant digital transformation could be the most competitive yet.
From frustrating mobile ordering experiences and the overlooked importance of mobile web to the dangers of vendor-controlled technology roadmaps, there's still an enormous amount of work to be done.
Joseph also digs into a problem he explores in his book The Quiet Killers: the organizational silos separating operations, marketing, finance, and technology. As restaurant systems become increasingly interconnected, those traditional departmental boundaries are becoming serious obstacles to innovation.
The race to launch digital ordering may have matured. The race to optimize conversion, strengthen first-party relationships, and create genuinely superior guest experiences is far from finished.
Topics: Restaurant technology, mobile ordering, QSR innovation, digital transformation, first-party ordering, restaurant apps, mobile web, and digital guest experience.
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