The Corvus Effect
The Corvus Effect
Podcast Description
Welcome to The Corvus Effect, where we take you behind-the-scenes to explore integrated self-leadership and help ambitious family men build lasting legacies for themselves, their tribe, and their community.I'm Scott Raven, and together we'll discover how successful leaders master the delicate balance of career advancement, personal health, financial growth, and meaningful relationships.Get ready to SOAR.
Podcast Insights
Content Themes
The show covers themes of personal leadership, family dynamics, health optimization, and wealth building. Episodes frequently highlight topics like the transition from average performers to all-stars and the importance of mindset and authenticity in leadership, with guests sharing their unique experiences and insights.
Welcome to the Corvus Effect, where we explore what it takes to succeed professionally and truly enhance all parts of your life. I’m your host, Scott Raven.
Each episode we go behind the scenes with leaders who’ve mastered the delicate harmony of growing their professional endeavors while protecting what matters most.
Ready to transform from Chief Everything Officer to achieving integration in all facets of your life.
Let’s SOAR!
Episode Links:
Perry Sheraw – https://perrysheraw.com/
Duma Marketing – https://www.dumacx.com/
LinkedIn: Perry Sheraw – https://www.linkedin.com/in/perrysheraw/
Summary:
In this episode of The Corvus Effect, I welcome Perry Sheraw, managing partner of Duma Marketing and a digital marketing pioneer with roots in print journalism at the Cincinnati Enquirer. Perry shares how her foundational philosophy of treating every email as a real conversation has driven 20 years of success helping Fortune 500 companies and startups alike. She reveals why tying marketing metrics to revenue attribution separates good campaigns from great ones, and how customer journey mapping can transform results. Perry also opens up about her journey from perfectionist to operationally independent business owner, allowing her to run her company from St. Croix while supporting her daughter's international sailing career.
Show Notes:
00:32 Guest Introduction
02:36 One of the Only People with Email
04:54 Too Cold for Cincinnati
06:30 Where There's a Will
08:57 The Swiftness of the Cheetah
10:11 You're Talking to Someone
13:59 The Jackson Pollock Customer Journey
15:37 Start with Your Baselines
17:35 Permission to Think Differently
20:52 Identity and the Send Button
23:32 Take a Two Week Vacation
29:43 Legacy for Young Marketers
32:25 Final Thoughts
Disclaimer
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