Pesty Marketing Podcast
Pesty Marketing Podcast
Podcast Description
Stories on how Pest Control industry leaders started and grew their businesses. All you need to know to create a successful path for you & your team of Pest Control experts.
Podcast Insights
Content Themes
Main themes of the podcast include automation in pest control for enhanced revenue, effective marketing strategies such as programmatic SEO and conversion optimization, challenges in customer service and sales, and success stories from industry leaders. Episodes discuss topics like leveraging digital marketing for business growth, transforming customer interactions, and innovative uses of social media for brand engagement, like the successful case of Tailor Made Pest Control.

Stories on how Pest Control industry leaders started and grew their businesses. All you need to know to create a successful path for you & your team of Pest Control experts.
Most pest control companies assume that as revenue grows, profits should grow right along with it.
But there’s a hidden operational problem quietly eating away at margins: inefficient routing.
In this episode of the Pesty Podcast, Andrew Peluso sits down with Ben Ray of Pest Insights to break down what the best pest control companies are doing differently when it comes to scheduling, routing, and technician efficiency.
Ben shares the numbers operators should actually be tracking, why drive time costs far more than most owners realize, and how tighter routes can create additional capacity without hiring more technicians.
We cover:
- What separates best-in-class routing operations from average ones
- Why profit per route may be one of the most important metrics in your business
- The ideal number of stops per technician per day
- Why scheduling roughly two weeks ahead can dramatically improve route density
- The hidden cost of technician drive time
- Why scheduling from a map matters
- How to build routes with enough capacity for new customers and reservices
- How better routing can translate into significantly more profit from the customers and technicians you already have
If you run a growing pest control company and feel like revenue is increasing faster than your bottom line, this episode will show you one of the biggest places to look for lost profit.
Less windshield time. More stops. Better margins.

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