Pesty Marketing Podcast
Pesty Marketing Podcast
Podcast Description
Stories on how Pest Control industry leaders started and grew their businesses. All you need to know to create a successful path for you & your team of Pest Control experts.
Podcast Insights
Content Themes
Main themes of the podcast include automation in pest control for enhanced revenue, effective marketing strategies such as programmatic SEO and conversion optimization, challenges in customer service and sales, and success stories from industry leaders. Episodes discuss topics like leveraging digital marketing for business growth, transforming customer interactions, and innovative uses of social media for brand engagement, like the successful case of Tailor Made Pest Control.

Stories on how Pest Control industry leaders started and grew their businesses. All you need to know to create a successful path for you & your team of Pest Control experts.
Most pest control companies treat the phone like a customer service tool. But what if it could be your best sales weapon?
In this episode, Raymond Kidwell breaks down the sales script framework and inside sales system that helped his company close over $2M in revenue — all before a tech ever showed up.
While there’s no one-size-fits-all script, Raymond shares the exact structure, objections, incentives, and training methods that turn CSRs into closers. If you’re ready to stop wasting leads and start selling over the phone, this is your playbook.
⏱️ Timestamps
0:00 – Intro: Why most pest control companies leave money on the table
0:19 – Meet Raymond Kidwell & his $2M phone sales background
2:43 – How customers want to be sold today (and how most companies miss it)
3:47 – Selling over the phone = closing the deal before the tech arrives
4:21 – Transitioning from in-person to phone sales: Lessons learned
5:20 – Overcoming internal resistance and aligning team incentives
7:30 – Why getting team buy-in matters more than buy-in itself
9:09 – The #1 objection in pest sales (and how AI proves it)
13:03 – Preventing objections through questions and rapport
13:46 – The $2M Phone Script Framework (Full Breakdown)
16:18 – How AI tracks true leads, call outcomes, and missed revenue
22:11 – How to train CSRs to sell (not just serve)
26:28 – Why technical training boosts phone conversion rates
27:43 – The biggest mistake pest companies make with inside sales
30:25 – The hidden cost of not having dedicated phone sales staff
34:26 – Contact Raymond & learn more about Voice for Pest
🔗 Learn more about Voice for Pest: https://voiceforpest.com
📬 JOIN THE PESTY PLAYBOOK
Real tactics. Real growth. Built for pest control owners. → https://www.pestymarketing.com/playbook
📞 BOOK A FREE DISCOVERY CALL
Tired of mediocre marketing? Let’s fix that. →
https://pestymarketing.com/

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