Pesty Marketing Podcast
Pesty Marketing Podcast
Podcast Description
Stories on how Pest Control industry leaders started and grew their businesses. All you need to know to create a successful path for you & your team of Pest Control experts.
Podcast Insights
Content Themes
Main themes of the podcast include automation in pest control for enhanced revenue, effective marketing strategies such as programmatic SEO and conversion optimization, challenges in customer service and sales, and success stories from industry leaders. Episodes discuss topics like leveraging digital marketing for business growth, transforming customer interactions, and innovative uses of social media for brand engagement, like the successful case of Tailor Made Pest Control.
Stories on how Pest Control industry leaders started and grew their businesses. All you need to know to create a successful path for you & your team of Pest Control experts.
Automation is the future of pest control, but are you leveraging it to grow your business? In this episode, Gary Burch from Cinch dives deep into how top pest control companies use data to increase revenue, retain customers, and eliminate inefficiencies. Don’t miss these game-changing strategies.
Check out Cinch and connect with Gary.
Learn more about Pesty Marketing.
00:00 Introduction to Gary Burch and Cinch
01:20 The role of data in crafting marketing strategies for pest control
03:45 Challenges pest control companies face in leveraging their data
06:40 The inefficiencies of manual processes before automation
08:07 At what size should a company start prioritizing automation?
11:35 The leaky bucket: fixing customer retention and value gaps
15:00 Combining automation with personalization for better results
17:28 Success story: Using automation to sell mosquito and rodent services
20:35 Addressing fears around automation and customer communication
24:00 The importance of relevance in marketing campaigns
26:55 Common automations pest control companies start with
30:28 Campaign deep dive: How win-back and cross-sell campaigns succeed
34:20 How companies can prepare for automation success
38:20 Final thoughts: Filling holes in the data bucket
Disclaimer
This podcast’s information is provided for general reference and was obtained from publicly accessible sources. The Podcast Collaborative neither produces nor verifies the content, accuracy, or suitability of this podcast. Views and opinions belong solely to the podcast creators and guests.
For a complete disclaimer, please see our Full Disclaimer on the archive page. The Podcast Collaborative bears no responsibility for the podcast’s themes, language, or overall content. Listener discretion is advised. Read our Terms of Use and Privacy Policy for more details.