Most pest control companies get stuck in price wars, but Kodiak Pest Control refuses to play that game.

In this episode, I sat down with Jacob Haslem, a career pest control operator and marketer, to break down how he is building a premium pest control company in rural Wyoming without racing to the bottom on price.

Jacob shares how his background in sales, marketing, and operations shaped Kodiak’s positioning, and why competing on value, branding, and customer experience beats competing on cost every time. 

Kodiak sells time savings, peace of mind, and trust, anchored by a clearly defined brand and a differentiated service model.

If you are a pest control owner tired of attracting price shoppers and shrinking margins, this conversation will challenge how you think about pricing, branding, and long-term growth.

Timestamps:

00:14 – Meet Jacob Halsem
1:16 – Building a Distinct Brand Voice Inspired by Duluth Trading Co.
2:41 – Why Wyoming Requires a Value-First Pest Control Strategy
3:37 – The Core Brand Promise Time Savings and Peace of Mind
4:39 – “Pests Don’t Belong in Your Home or Your Schedule” Explained
6:07 – The Goal Making Kodiak a Household Name
16:23 – The Strategy Behind the Kodiak Unlimited Program
20:29 – Using Bold Marketing to Build a Premium Pest Control Brand
23:26 – How Kodiak Differentiates From Legacy Pest Control Companies
24:30 – Customer Engagement Reviews and Perceived Value
31:17 – How Brand Investment Drives Higher Close Rates

If you want to grow the right way, with stronger margins, better customers, and a brand that actually stands out, this episode is packed with real-world insights you can apply immediately.