In this episode of “The All Selling Is Social Podcast,” Bill McCormick interviews Carson Heady, Microsoft’s top global social seller. Carson shares his accidental entry into sales, his experience selling early internet services, and how he leveraged social selling to close a nine-figure deal. They discuss the importance of quality messaging, consistent outreach, relationship building, and the strategic use of AI in modern sales. Three top takeaways: 1. Social selling is about relationships and consistent effort: Carson emphasizes the importance of building genuine relationships, maintaining consistent outreach, and focusing on the quality of messaging over sheer volume. This long-term approach, maintained over a significant period (like two years for a major deal), leads to success. 2. AI can enhance, but not replace, human connection in sales: While AI tools can provide research, talking points, and efficiency, they must be used to enhance, not replace, the personal touch. AI is most effective when used to personalize outreach and support human interaction, not as a substitute for it. 3. Focus on value and solving problems: Success in sales comes from identifying the customer’s needs, understanding their challenges, and offering valuable resources and solutions rather than just pushing products. This problem-solving approach earns trust and builds stronger client relationships. Follow Carson on LinkedIn: https://www.linkedin.com/in/carsonvheady/ Carson’s books: https://carsonvheady.wordpress.com/the-home-of-birth-of-a-salesman-2010-published-by-world-audience-inc-and-the-salesman-against-the-world-2014/