The Partner Marketing Podcast
The Partner Marketing Podcast
Podcast Description
The Partner Marketing Podcast is a new platform hosted by the Tradedoubler CEO, Matthias Stadelmeyer. It brings together thought leaders and professionals from across the globe. In each episode, Matthias sits down with guests to discuss the evolving world of partner marketing, featuring personal stories, industry experiences, and success stories from brands, publishers, agencies, and digital marketers. The conversations offer real insights into how partner marketing impacts businesses, both locally and globally.
Tradedoubler was established in 1999 in Stockholm by Felix Hagnö and Martin Lorentzon, the co-founder of Spotify, and swiftly ascended to become Europe's no. 1 Affiliate Marketing network, listed on the Stockholm Stock Exchange since 2005. Presently, we extend our proprietary Partner Marketing and Tech Solutions across +90 countries, backed by a dedicated team exceeding 350 Tradedoublers. While operating on a global scale, our ethos remains deeply rooted in local authenticity and a commitment to people-centric values. More information can be found on www.tradedoubler.com
This Podcast is produced by TLDR Studios
Podcast Insights
Content Themes
The podcast covers themes related to partner marketing, e-commerce strategies, and digital marketing innovations. Examples of specific episodes include discussions on AI's role in marketing, strategies for scaling businesses globally, and insights into the loyalty program landscape, each emphasizing trends such as trust, collaboration, and data-driven decision-making.
The Partner Marketing Podcast is a new platform hosted by the Tradedoubler CEO, Matthias Stadelmeyer. It brings together thought leaders and professionals from across the globe. In each episode, Matthias sits down with guests to discuss the evolving world of partner marketing, featuring personal stories, industry experiences, and success stories from brands, publishers, agencies, and digital marketers. The conversations offer real insights into how partner marketing impacts businesses, both locally and globally.
Tradedoubler was established in 1999 in Stockholm by Felix Hagnö and Martin Lorentzon, the co-founder of Spotify, and swiftly ascended to become Europe’s no. 1 Affiliate Marketing network, listed on the Stockholm Stock Exchange since 2005. Presently, we extend our proprietary Partner Marketing and Tech Solutions across +90 countries, backed by a dedicated team exceeding 350 Tradedoublers. While operating on a global scale, our ethos remains deeply rooted in local authenticity and a commitment to people-centric values. More information can be found on www.tradedoubler.com
This Podcast is produced by TLDR Studios.
In this episode of The Partner Marketing Podcast, Matthias welcomes Daniel Karlovic, Founder and CEO of AdPolice, and Ryan Irvine, Head of Global Sales at AdPolice. Together, they share the story behind AdPolice – a specialized platform dedicated to protecting brands and strengthening trust across the online marketing landscape. Their conversation highlights how technology, the right mindset, ongoing education, and clearly defined KPIs are essential to creating a transparent, sustainable, and successful partner marketing ecosystem.
The discussion dives into how AdPolice works, simulating real user search behavior to uncover unauthorized brand use and competitor violations. Ryan shares how their tailored solutions support clients with services ranging from brand protection to competitive analysis. They also introduce the new Affiliate Center tool, designed to bring deeper transparency and accountability to sub-network activities.
Looking at the broader industry landscape, the conversation emphasizes that fostering transparency and safety is an ongoing challenge – one that demands a proactive blend of technology, strong program terms, vigilant compliance, and closer collaboration between affiliate and paid search teams. By taking these steps, brands can protect their investments and cultivate more resilient and trustworthy affiliate ecosystems.
Finally, Matthias, Daniel, and Ryan share personal reflections, from lessons learned in the online marketing world to favorite books and dream careers beyond tech. Tune in to discover how brands, networks, and publishers can work together to build stronger partnerships and unlock long-term growth.
This Podcast is produced by TLDR Studios.
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