The Partner Marketing Podcast
The Partner Marketing Podcast
Podcast Description
The Partner Marketing Podcast is a new platform hosted by the Tradedoubler CEO, Matthias Stadelmeyer. It brings together thought leaders and professionals from across the globe. In each episode, Matthias sits down with guests to discuss the evolving world of partner marketing, featuring personal stories, industry experiences, and success stories from brands, publishers, agencies, and digital marketers. The conversations offer real insights into how partner marketing impacts businesses, both locally and globally.
Tradedoubler was established in 1999 in Stockholm by Felix Hagnö and Martin Lorentzon, the co-founder of Spotify, and swiftly ascended to become Europe's no. 1 Affiliate Marketing network, listed on the Stockholm Stock Exchange since 2005. Presently, we extend our proprietary Partner Marketing and Tech Solutions across +90 countries, backed by a dedicated team exceeding 350 Tradedoublers. While operating on a global scale, our ethos remains deeply rooted in local authenticity and a commitment to people-centric values. More information can be found on www.tradedoubler.com
This Podcast is produced by TLDR Studios
Podcast Insights
Content Themes
The podcast covers themes related to partner marketing, e-commerce strategies, and digital marketing innovations. Examples of specific episodes include discussions on AI's role in marketing, strategies for scaling businesses globally, and insights into the loyalty program landscape, each emphasizing trends such as trust, collaboration, and data-driven decision-making.
The Partner Marketing Podcast is a new platform hosted by the Tradedoubler CEO, Matthias Stadelmeyer. It brings together thought leaders and professionals from across the globe. In each episode, Matthias sits down with guests to discuss the evolving world of partner marketing, featuring personal stories, industry experiences, and success stories from brands, publishers, agencies, and digital marketers. The conversations offer real insights into how partner marketing impacts businesses, both locally and globally.
Tradedoubler was established in 1999 in Stockholm by Felix Hagnö and Martin Lorentzon, the co-founder of Spotify, and swiftly ascended to become Europe’s no. 1 Affiliate Marketing network, listed on the Stockholm Stock Exchange since 2005. Presently, we extend our proprietary Partner Marketing and Tech Solutions across +90 countries, backed by a dedicated team exceeding 350 Tradedoublers. While operating on a global scale, our ethos remains deeply rooted in local authenticity and a commitment to people-centric values. More information can be found on www.tradedoubler.com
This Podcast is produced by TLDR Studios.
What does it take to turn a casual affiliate meetup into one of the world’s leading partner marketing events? In this episode of The Partner Marketing Podcast, Matthias is joined by Matthew Wood, founder of Hello Partner and the visionary behind PI Live. Recorded on-site at PI Live Miami, their conversation takes us inside Matthew’s 25-year journey through the partner marketing landscape – from pioneering cashback and coupon platforms to building a global events powerhouse.
Matthew shares the origins of PI Live, which started as the A4U Expo, and how it has evolved into a flagship event series connecting partner marketers across Europe and the U.S. He discusses the enduring value of face-to-face connections in a tech-driven world, and the cultural differences that shape the London and Miami editions of PI Live.
The conversation also explores key industry trends, including the ongoing relevance of coupons and cashback, the rise of content-to-commerce, and the merging of influencer and performance marketing. Matthew highlights the industry’s resilience and its ability to evolve with changing consumer behaviors and brand strategies.
With events like Creator Fest and the Performance Marketing Awards expanding the industry’s reach and relevance, Matthew offers an inspiring perspective on where partner marketing is headed – and how Hello Partner is leading the way.
This Podcast is produced by TLDR Studios.
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