Leaders Creating Rukus
Leaders Creating Rukus
Podcast Description
Welcome to "Leaders Creating Rukus" hosted by Aashi Arora. Here we dive into the minds of innovators, disruptors, and change makers who aren't afraid to shake things up. Tune in as we converse with leaders who are challenging the status quo and making waves in their industry. Get ready to be inspired, challenged, and even a little uncomfortable as we explore what it takes to create a positive "rukus" in today’s world.
Podcast Insights
Content Themes
The podcast focuses on themes such as innovation, leadership, technology, and social change, with episodes featuring discussions on topics like AI in recruitment, empathy in organizational strategy, and diverse storytelling in media. Specific examples from episodes include transforming hiring processes with Sensiply and empowering healthcare through compassion-led practices.

Welcome to “Leaders Creating Rukus” hosted by Aashi Arora. Here we dive into the minds of innovators, disruptors, and change makers who aren’t afraid to shake things up. Tune in as we converse with leaders who are challenging the status quo and making waves in their industry. Get ready to be inspired, challenged, and even a little uncomfortable as we explore what it takes to create a positive “rukus” in today’s world.
What if success didn’t mean doing more—but doing it with meaning?
This Sunday at 4 PM PST, tune in to Leaders Creating Rukus as Aashi Arora sits down with Priya Shah—communications strategist, founder, and CEO of ShahSquared® Consulting—for an inspiring conversation on redefining success, storytelling, and self-leadership.With over 15 years of experience leading global communications for enterprises, startups, and mission-driven organizations, Priya has built her career helping others find their voice—and use it with impact. At Clarivate, she created the ShahSquared Communications Model™, blending data-driven insight with powerful storytelling to elevate brand credibility and executive thought leadership.But her journey wasn’t linear. From growing up in small-town Iowa to launching her own fractional communications firm, Priya’s path has been one of curiosity, reinvention, and balance.
In this episode, she opens up about:
🔸 How she went from food publicist to B2B communications strategist
🔸 The importance of building your personal brand—no matter your title
🔸 And the life-changing conversation with her father that redefined her view of success and work-life balance
💬 “You can shape entrepreneurship to fit your life—it doesn’t have to consume it. Success is about how you define it.”

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