Building Your Sales Engine
Building Your Sales Engine
Podcast Description
A show where Mark McGraw, a top Sandler Sales Trainer and David H. Sandler award winner, interviews salespeople and sales managers to discover their successes and how they got to be the people they are today.
We break down the elements of selling success and share mindsets, habits and techniques that help salespeople and managers build a proven, reliable, transferable system for sales.
Podcast Insights
Content Themes
The show covers essential sales skills, team building, and personal growth through insights from experienced sales professionals. Topics include resilience in sales, overcoming adversity, practical sales techniques, and establishing a successful sales culture with episodes like Scaling Your Sales Team and Your Winning Prospecting Mindset highlighting actionable strategies.

A show where Mark McGraw, a top Sandler Sales Trainer and David H. Sandler award winner, interviews salespeople and sales managers to discover their successes and how they got to be the people they are today.
We break down the elements of selling success and share mindsets, habits and techniques that help salespeople and managers build a proven, reliable, transferable system for sales.
Why traditional therapy can make emotional triggers worse—and how neuroscience-based techniques dissolve limiting beliefs in minutes, not years.
What if reliving your past trauma actually makes it stronger? Rochelle Carrington explains why traditional approaches to emotional healing can deepen the very patterns you’re trying to break—and reveals a faster, neuroscience-based alternative.
As a coach specializing in subconscious emotional patterns, Rochelle works with CEOs, business owners, and high achievers who look successful on the outside but are burnt out inside. In this episode with Mark McGraw, she breaks down how emotions drive actions (which create results), why understanding “why” isn’t necessary for healing, and how she helps clients dissolve decades-old limiting beliefs in 3-4 weeks. You’ll learn about the 95/5 rule of the subconscious mind, why managing emotions doesn’t work, and real results like sleeping through the night, doubled revenue, and healed relationships—all from dissolving emotional triggers in minutes.
About Rochelle Carrington Rochelle Carrington is a coach and consultant specializing in helping high achievers dissolve subconscious emotional patterns that drive burnout, stress, and self-sabotage. Using neuroscience-based protocols, she works with CEOs, business owners, and peak performers to release limiting beliefs formed in childhood—without reliving past trauma or telling their stories. Her approach combines neuroscience, somatic psychology, and quantum physics to create rapid, permanent shifts. Rochelle has helped clients sleep through the night after years of insomnia, stop procrastinating, improve relationships, and significantly increase business revenue—all by addressing the emotional patterns running 95% of their actions.
🔗 Rochelle on LinkedIn: https://www.linkedin.com/in/rochellecarrington/
Host: Mark McGraw — Building Your Sales Engine
In This Episode:
Why high achievers with everything externally are burnt out internally
The problem with traditional therapy: Reliving stories deepens neural pathways
How emotions create actions, which create results (not the other way around)
The 95/5 rule: Your subconscious runs 95% of your actions
Why you don’t need to understand “why” to heal emotional triggers
Subconscious emotional patterns formed before age 7 drive adult behavior
The nervous system’s role: Fight, flight, or freeze responses
Why procrastination is often a nervous system freeze response
How emotional triggers get dissolved in 10-15 minutes (not years)
The difference between managing emotions and dissolving them
Why discipline and willpower are compensating for underlying beliefs
Real results: Sleeping through the night, relationships healing, revenue doubling
The CEO who couldn’t stand his company (and expanded to Mexico after 8 weeks)
How dissolved beliefs create new neural pathways permanently
The reticular activating system (RAS): Seeing opportunities you couldn’t see before
Why “the why doesn’t matter”—just dissolve the emotional charge
Managing emotions vs. dissolving emotions: Which actually works?
How limiting beliefs like “I’m not good enough” pile up in childhood
The water jug analogy: When high achievers finally hit burnout
Why this approach is becoming the future of peak performance
Links
Sandler: https://www.Sandler.com
Episode page: https://www.BuildingYourSalesEngine.com/
Show links: https://linktr.ee/buildingyoursalesengine
Rochelle’s Substack: Mindset Matters
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