The New F*Word
The New F*Word
Podcast Description
Welcome to The New F*word – where we dig into the rising impact of Fractional CFOs (yes, that F-word 😉), how they're shaping the future of business finance, and why it matters for you.
Our aim? To challenge the outdated approach of old-school financial reporting and get you moving with a forward-thinking mindset.
In each episode, we chat with finance pros and leaders who’ve “been through the mud” to share actionable insights, real stories, and the tools you need to look ahead and grow.
I'm Colin Hewitt, your host and co-founder of Float (Cash Flow Forecasting). I'll also be sharing insights I wish I’d known as a young entrepreneur.
Tune in to The New F*word to discover what makes a real difference to your bottom line – and keep you ahead of the game. newfword.substack.com
Podcast Insights
Content Themes
The podcast covers themes centered on fractional finance, financial leadership, and business growth strategies. Episodes typically discuss topics such as fundraising strategies, cash flow management, leveraging financial expertise, and the transition from traditional finance roles to fractional positions, illustrated with examples like the impact of fractional CFOs on startups and the importance of financial transparency.
Welcome to The New F*word – the podcast exploring the rise of Fractional CFOs (yes, that F-word 😉) and how they’re reshaping cash flow, financial strategy, and business growth.*
We challenge outdated financial reporting and focus on forward-thinking, modern finance strategies that drive real results.
Each episode features finance pros, business leaders, and Fractional CFOs sharing practical insights, real-world stories, and actionable tools to help you improve cash flow, make smarter financial decisions, and scale your business.
I’m Colin Hewitt, your host and co-founder of Float (Cash Flow Forecasting). I’ll also share lessons I wish I’d known as a young entrepreneur navigating finance and cash flow.
👉 Tune in to The New F*Word and learn how to take control of your cash flow, optimise financial strategy, and stay ahead in business.*
Most finance professionals (e.g. accountants and fCFOs) are still relying on outdated marketing tactics: generic websites, vague messaging, and a hope that referrals will carry the business.
However, as Karen Reyburn shares, that approach no longer works.
In this episode of The New F*Word, I sit down with Karen to chat about what really works when it comes to marketing for accountants and fractional CFOs. Karen shares practical insights on defining your audience, crafting compelling stories, and evolving your marketing as services change.
Here are the main takeaways from this episode:
* Boring marketing is bad for business. If your firm sounds like every other one, clients can’t choose you. Make it human. Make it real.
* Talk less. Listen more. Ask therapist-style questions: “How are things really?” Then build your messaging around what people actually say.
* Get specific. The narrower your niche, the stronger your pull. Broad messaging attracts no one. Great marketing divides.
* Done is better than perfect. You don’t need the perfect brand before you start showing up. Just start.
* Creativity isn’t optional anymore. Whether you’re a fractional CFO or firm owner, your creative mindset is now a business asset.
Listen now on Apple, Spotify, and YouTube.
This episode is brought to you by Float, the cash flow forecasting software trusted by thousands of Modern Finance Leaders and businesses. Whether you’re a growing company or a fractional CFO, Float is a cash flow forecasting tool that provides finance professionals with daily cash visibility for the businesses they serve and helps them manage and plan cash flow for any scenario they might face.
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit newfword.substack.com
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