The New F*Word

The New F*Word
Podcast Description
Welcome to The New F*word – where we dig into the rising impact of Fractional CFOs (yes, that F-word 😉), how they're shaping the future of business finance, and why it matters for you.
Our aim? To challenge the outdated approach of old-school financial reporting and get you moving with a forward-thinking mindset.
In each episode, we chat with finance pros and leaders who’ve “been through the mud” to share actionable insights, real stories, and the tools you need to look ahead and grow.
I'm Colin Hewitt, your host and co-founder of Float (Cash Flow Forecasting). I'll also be sharing insights I wish I’d known as a young entrepreneur.
Tune in to The New F*word to discover what makes a real difference to your bottom line – and keep you ahead of the game. newfword.substack.com
Podcast Insights
Content Themes
The podcast covers themes centered on fractional finance, financial leadership, and business growth strategies. Episodes typically discuss topics such as fundraising strategies, cash flow management, leveraging financial expertise, and the transition from traditional finance roles to fractional positions, illustrated with examples like the impact of fractional CFOs on startups and the importance of financial transparency.

Welcome to The New F*word – the podcast exploring the rise of Fractional CFOs (yes, that F-word 😉) and how they’re reshaping cash flow, financial strategy, and business growth.*
We challenge outdated financial reporting and focus on forward-thinking, modern finance strategies that drive real results.
Each episode features finance pros, business leaders, and Fractional CFOs sharing practical insights, real-world stories, and actionable tools to help you improve cash flow, make smarter financial decisions, and scale your business.
I’m Colin Hewitt, your host and co-founder of Float (Cash Flow Forecasting). I’ll also share lessons I wish I’d known as a young entrepreneur navigating finance and cash flow.
👉 Tune in to The New F*Word and learn how to take control of your cash flow, optimise financial strategy, and stay ahead in business.*
In this Greatest Hits episode of The New F*Word Podcast, I revisit my conversation with Elliott Gaspar, Founder of Ox Consult and a hands-on advocate for redefining what it means to be a Fractional CFO.
Elliott shares how his journey, from scaling startups to raising $600M in funding, shaped his perspective on finance as a true value driver rather than just a cost center. We dive into the different types of fractional CFOs emerging in the market, why the industry is still in its early days, and how he’s pioneering a model rooted in problem-solving, practical systems, and trusted founder relationships.
From navigating the “edge of chaos” in high-growth startups to leveraging AI for smarter bookkeeping, Elliott gives a candid look at the challenges and opportunities shaping this fast-growing field.
🔑 You’ll discover:
* The three types of Fractional CFOs and why the hands-on builder stands apart
* Why finance should be seen as a value driver, not a cost center
* Common mistakes founders make when approaching startup finance
* How AI is transforming bookkeeping and decision-making
* The power of community and collaboration in scaling a fractional practice
* Elliott’s personal journey from dyslexia to redefining success in both finance and family life
Elliott’s story shines a light on the future of fractional finance: flexible, tech-enabled, and deeply human.
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit newfword.substack.com

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