The Deal Table
The Deal Table
Podcast Description
The Deal Table is a show where entrepreneurs, executives, and investors share actionable insights, strategies, and success stories about building, scaling, and exiting businesses. It features conversations with leading voices to inspire and connect like-minded professionals.
Our target audience includes entrepreneurs, executives, and capital providers actively involved in growth, capital raising, and strategic deals.
Podcast Insights
Content Themes
The podcast covers a range of themes including entrepreneurship, leadership, venture capital, and strategic business exits. Episodes delve into topics such as private equity strategies, navigating funding challenges, and lessons from industry leaders, with specific episodes highlighting key figures like Jim Keyes discussing transitions in corporate leadership and Kevin Lavelle sharing an unfiltered account of building his brand.
The Deal Table is a long-form podcast featuring the founders, operators, investors, and advisors who navigate consequential decisions around capital, control, leadership, and legacy.
Filmed at Old Parkland in Dallas, the show brings together leaders who have built, financed, governed, acquired, and exited real businesses to speak candidly about private equity, mergers and acquisitions, and what actually happens before, during, and after the deal.
For founders, executives, investors, and advisors making decisions
Sponsored by: Capital Southwest, Security National Bank, IMA & Blockchain.com
Donna Letier built the first gardening company insurance will pay for. More than 500 organizations use it, and 85 percent come back.More on Donna Letier and this episode: https://www.thedealtablepodcast.com/episodes/donna-letierLetier spent three decades in retail marketing, starting at Neiman Marcus under Stanley Marcus, before co-founding Gardenuity with Julie Eggers. Gardenuity runs gardening programs for more than 500 organizations, including Cigna and Johnson & Johnson, and most of the business is now corporate. Its biggest markets are New York, California, Virginia and Chicago.The company was built on one statistic: 90 percent of first-time gardeners fail. Gardenuity matches plants to the buyer's zip code and season, ships fully rooted plants from about 90 growers, and texts customers before bad weather hits. 98 percent of its gardeners succeed. A call from Cigna before the pandemic opened the corporate channel, COVID moved the workshops onto Zoom, and insurance brokers now bring in the clients.She also covers the Christmas complaint that created the giftable garden, why her fourth quarter is as big as her second, ringing the Nasdaq closing bell with her entire team, why mediocre retail will not survive, and why she tells executives to measure less and tend more.Donna Letier is co-founder and CEO of Gardenuity, a technology-enabled gardening and workplace wellness company. Before Gardenuity she spent 30 years in retail marketing at Neiman Marcus, Borders, MGM and Barneys New York. Gardenuity partners with Scotts Miracle-Gro and Bonnie Plants, and closed out Nasdaq's Wellness Week by ringing the closing bell.KEY MOMENTS00:00 Intro09:03 The garden insurance pays for12:32 90% of first-time gardeners fail29:02 How Cigna opened the corporate channel29:55 COVID cancels everything, then Zoom33:32 ”You ruined my entire Christmas”43:54 Ringing the Nasdaq closing bell48:08 Measure less, tend more48:59 The future of brick and mortar retail01:00:42 Books she recommendsNewsletter: https://www.thedealtablepodcast.com/connectGardenuity: https://www.gardenuity.comThe Well-Gardened Mind, Sue Stuart-Smith: https://amzn.to/4y6NGkyThe Secret Garden, Frances Hodgson Burnett: https://amzn.to/4rRN4OjLane Carrick on selling a business, The Optima Advantage: https://amzn.to/48nLElWFollow The Deal TableYouTube: https://www.youtube.com/@thedealtablepodcastLinkedIn: https://www.linkedin.com/company/the-deal-table/Instagram: https://www.instagram.com/thedealtablepodcast/Facebook: https://www.facebook.com/thedealtablepodcastTikTok: https://www.tiktok.com/@thedealtableX: https://x.com/thedealtablepodThe Deal Table is hosted by Ryan Harper and Lane Carrick, filmed in Dallas, and produced by Harper Belmont Media.Sponsored by:Capital Southwest: https://www.capitalsouthwest.com/Security National Bank: https://securitynational.bankBlockchain.com: https://www.blockchain.comIMA Financial Group: https://imacorp.com
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