The Boring Ecom Podcast
The Boring Ecom Podcast
Podcast Description
The Boring Ecom Podcast, hosted by Richie Mashiko (Head of Growth at She’s Birdie) and Joe Siegel (Head of E-commerce at Feastables), dives deep into the unglamorous yet crucial aspects of running successful e-commerce brands. While most industry content focuses on marketing and ads, this show explores the critical ’boring’ stuff - from finance and operations to supply chain and hiring. Through candid conversations and real operational insights from their experiences running 7-8 figure brands, Richie and Joe break down complex topics into actionable advice for e-commerce operators, founders, and team members at all levels. Expect unfiltered discussions, practical strategies, and a healthy dose of humor as they demystify the hidden mechanics of successful e-commerce businesses.
Podcast Insights
Content Themes
Content themes revolve around foundational e-commerce topics including finance, operations, supply chain management, and hiring practices. Specific episodes highlight customer acquisition strategies through Shopify tools, retention marketing tactics for increasing customer loyalty, and real legal challenges faced by e-commerce brands, showcasing actionable insights like how to drive sales using Shop Campaigns and the legal advice around subscription models.
The Boring Ecom Podcast, hosted by Richie Mashiko (Head of Growth at She’s Birdie) and Joe Siegel (Head of E-commerce at Feastables), dives deep into the unglamorous yet crucial aspects of running successful e-commerce brands. While most industry content focuses on marketing and ads, this show explores the critical ’boring’ stuff – from finance and operations to supply chain and hiring. Through candid conversations and real operational insights from their experiences running 7-8 figure brands, Richie and Joe break down complex topics into actionable advice for e-commerce operators, founders, and team members at all levels. Expect unfiltered discussions, practical strategies, and a healthy dose of humor as they demystify the hidden mechanics of successful e-commerce businesses.
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Luca Washenko’s story reads like a case study in chaotic brilliance. From reselling sneakers at 14 to facing lawsuits, debt, and nearly going bankrupt—he’s been through every extreme. But after losing everything, he didn’t just bounce back—he built a $72 million brand powered by TikTok Shop.
In this episode, Luca breaks down exactly how he did it: the affiliate hacks, the creator flywheel, and the product testing system that took him from his mom’s basement to 8-figure months. He also pulls back the curtain on TikTok Shop—the hype, the hidden pitfalls, and why most brands shouldn’t touch it.
What makes Luca different? He’s not optimizing buttons on a landing page—he’s obsessively studying the psychology behind virality, outmaneuvering giants with speed, and building creator ecosystems from scratch. Whether you’re just starting out or scaling past 7-figures, Luca’s insights hit hard.
We also talk info products, short-term wins vs. long-term leverage, and why most partnerships fail. Spoiler: it’s not about contracts—it’s about trust.
Key Topics:
(01:45) From Selling Caffeine Vapes in College to TikTok Virality
(07:51) Scaling with 75 Creators and 150 TikTok Accounts
(10:55) The Harsh Reality of TikTok Shop (and Its Ceiling)
(13:13) Product Testing, Affiliate Arbitrage & Viral Angles
(22:00) Why You Must Stay Ahead of the Curve
(31:45) The Info Product Trap vs. Building a Real Brand
(38:10) How Luca’s Structuring His Path to a $100M Exit
(43:15) The Most Dangerous—and Most Powerful—Lever in Business
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