The Boring Ecom Podcast
The Boring Ecom Podcast
Podcast Description
The Boring Ecom Podcast, hosted by Richie Mashiko (Head of Growth at She’s Birdie) and Joe Siegel (Head of E-commerce at Feastables), dives deep into the unglamorous yet crucial aspects of running successful e-commerce brands. While most industry content focuses on marketing and ads, this show explores the critical ’boring’ stuff - from finance and operations to supply chain and hiring. Through candid conversations and real operational insights from their experiences running 7-8 figure brands, Richie and Joe break down complex topics into actionable advice for e-commerce operators, founders, and team members at all levels. Expect unfiltered discussions, practical strategies, and a healthy dose of humor as they demystify the hidden mechanics of successful e-commerce businesses.
Podcast Insights
Content Themes
Content themes revolve around foundational e-commerce topics including finance, operations, supply chain management, and hiring practices. Specific episodes highlight customer acquisition strategies through Shopify tools, retention marketing tactics for increasing customer loyalty, and real legal challenges faced by e-commerce brands, showcasing actionable insights like how to drive sales using Shop Campaigns and the legal advice around subscription models.
The Boring Ecom Podcast, hosted by Richie Mashiko (Head of Growth at She’s Birdie) and Joe Siegel (Head of E-commerce at Feastables), dives deep into the unglamorous yet crucial aspects of running successful e-commerce brands. While most industry content focuses on marketing and ads, this show explores the critical ’boring’ stuff – from finance and operations to supply chain and hiring. Through candid conversations and real operational insights from their experiences running 7-8 figure brands, Richie and Joe break down complex topics into actionable advice for e-commerce operators, founders, and team members at all levels. Expect unfiltered discussions, practical strategies, and a healthy dose of humor as they demystify the hidden mechanics of successful e-commerce businesses.
Andrew Foxwell has been in the trenches longer than almost anyone—from running Facebook ads for 120 members of Congress to scaling Beats by Dre pre-Apple acquisition. He’s seen every boom, bust, and algorithm change since the platform’s early days.
In this episode, Andrew pulls back the curtain on what’s really happening with Meta ads in 2025. Spoiler: it’s not just you—performance is down across the board, and he explains exactly why. From signal loss to economic uncertainty to Meta’s AI overreach, he breaks down the macro and micro factors crushing advertiser performance.
But this isn’t just doom and gloom. Andrew reveals what separates the brands still scaling from those getting crushed: inventory strategy, creative innovation, and the ability to find new customer segments when everyone else is stuck in the same playbook.
We also dive deep into agency building—how Andrew and his wife Gracie built Foxwell Digital into a 12-year operation with multiple revenue streams, why most agencies fail at differentiation, and his controversial take on hiring (hint: it involves paying women more and asking better questions).
Plus: why Andrew thinks 2025 could be the year things turn around, the real story behind his move from politics to e-comm, and how the Foxwell Founders Community became the “Bentley” of marketing communities.
Key Topics: (01:00) From Congressional Press Secretary to Facebook Ad Pioneer (07:15) Building a 12-Year Agency: Lessons in Diversification (18:22) The Brutal Truth About Starting an Agency Today (25:10) Hiring Strategies That Actually Work (And Why Most Don’t) (40:27) The Real State of Meta Ads in 2025 (47:44) What Separates Winning Brands from the Rest (51:51) Testing Frameworks: Creative, Offers & Landing Pages (56:08) Inside the Foxwell Founders Community
Thank you to our sponsors
Follow Joe (X) and Alex (X) for more e-commerce insights and to join the conversation.
Disclaimer
This podcast’s information is provided for general reference and was obtained from publicly accessible sources. The Podcast Collaborative neither produces nor verifies the content, accuracy, or suitability of this podcast. Views and opinions belong solely to the podcast creators and guests.
For a complete disclaimer, please see our Full Disclaimer on the archive page. The Podcast Collaborative bears no responsibility for the podcast’s themes, language, or overall content. Listener discretion is advised. Read our Terms of Use and Privacy Policy for more details.