The Boring Ecom Podcast
The Boring Ecom Podcast
Podcast Description
The Boring Ecom Podcast, hosted by Richie Mashiko (Head of Growth at She’s Birdie) and Joe Siegel (Head of E-commerce at Feastables), dives deep into the unglamorous yet crucial aspects of running successful e-commerce brands. While most industry content focuses on marketing and ads, this show explores the critical ’boring’ stuff - from finance and operations to supply chain and hiring. Through candid conversations and real operational insights from their experiences running 7-8 figure brands, Richie and Joe break down complex topics into actionable advice for e-commerce operators, founders, and team members at all levels. Expect unfiltered discussions, practical strategies, and a healthy dose of humor as they demystify the hidden mechanics of successful e-commerce businesses.
Podcast Insights
Content Themes
Content themes revolve around foundational e-commerce topics including finance, operations, supply chain management, and hiring practices. Specific episodes highlight customer acquisition strategies through Shopify tools, retention marketing tactics for increasing customer loyalty, and real legal challenges faced by e-commerce brands, showcasing actionable insights like how to drive sales using Shop Campaigns and the legal advice around subscription models.
The Boring Ecom Podcast, hosted by Richie Mashiko (Head of Growth at She’s Birdie) and Joe Siegel (Head of E-commerce at Feastables), dives deep into the unglamorous yet crucial aspects of running successful e-commerce brands. While most industry content focuses on marketing and ads, this show explores the critical ’boring’ stuff – from finance and operations to supply chain and hiring. Through candid conversations and real operational insights from their experiences running 7-8 figure brands, Richie and Joe break down complex topics into actionable advice for e-commerce operators, founders, and team members at all levels. Expect unfiltered discussions, practical strategies, and a healthy dose of humor as they demystify the hidden mechanics of successful e-commerce businesses.
This season is sponsored by Lifetimely by AMP—my preferred analytics platform for DTC brands to use for understanding their true customer lifetime value and making better marketing decisions.
Welcome back to the Boring Ecom Podcast. This week, I’m sitting down with Jason Prowd, Head of Product at Lifetimely by AMP—the analytics tool trusted by top e-commerce brands to unlock real growth.
Jason’s journey is all about data obsession. From a background in software and financial services to leading product at Lifetimely, he’s worked closely with the best brands in the space, helping them move from “vibe-based” decisions to data-driven wins. In this episode, we break down how the smartest operators use cohort analysis, retention tactics, and product-level insights to drive profitable growth in 2025.
What makes Jason’s perspective unique is his access to thousands of brands’ data and his hands-on approach to product development. He shares real case studies—like how brands discovered unexpected high-value customer segments, why copying competitors rarely works, and how small tweaks (like free samples or merch) can dramatically boost LTV.
We dive deep into:
- Why averages are dangerous—and how digging into cohort data reveals hidden opportunities
- The mindset shifts that separate top-performing brands from the rest
- How to automate reporting and free up time for real experimentation
- Real-world examples of brands using Lifetimely to uncover new customer segments and retention wins
- The power of product-level LTV and how it should guide your acquisition strategy
- Why focusing on your own data beats chasing competitors’ tactics
- Actionable ways to move from guessing to confident, data-led decision making
If you want to understand how the best DTC brands are using data to win in 2025—and hear Jason’s take on what actually works—this episode is for you.
Find Jason:
Lifetimely by AMP
LinkedIn
Follow Joseph Siegel on social:
X (Twitter)
LinkedIn
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