AI Your Business Podcast
AI Your Business Podcast
Podcast Description
Whether you’re AI-curious, or a market-leading AI adopter, the AI Your Business Podcast is here for small business owners, service providers, thought leaders and online experts to demystify the tech and provide practical examples to implement AI in a human-centric way, and benefit from the AI evolution.
Will AI replace us? I doubt it. New ideas, creativity, unique perspectives - are all outside of the realm of AI models. But just as machines replaced manual labour in the industrial revolution, we will see our roles change.
Meet your host: AI Adopter & Educator, Campaign Strategist to coaches and online experts, Kim Fernandez. In each episode of the AI Your Business Podcast, Kim unpacks tips, inspiring case studies and stories from innovators disrupting their industry - allowing us to think differently and adopt AI to add value, strategy and creativity to our business and our lives, so we can elevate our products, services and roles in our market.
Podcast Insights
Content Themes
The podcast focuses on the integration of AI into business with themes including AI adoption strategies, digital marketing enhancements, and productivity optimization. Episodes cover practical applications, like simplifying SEO with AI tools and using storytelling in video marketing, aimed at helping entrepreneurs leverage technology in a human-centric manner.

Whether you’re AI-curious, or a market-leading AI adopter, the AI Your Business Podcast is here for small business owners, service providers, thought leaders and online experts to demystify the tech and provide practical examples to implement AI in a human-centric way, and benefit from the AI evolution.
Will AI replace us? I doubt it. New ideas, creativity, unique perspectives – are all outside of the realm of AI models. But just as machines replaced manual labour in the industrial revolution, we will see our roles change.
Meet your host: AI Adopter & Educator, Campaign Strategist to coaches and online experts, Kim Fernandez. In each episode of the AI Your Business Podcast, Kim unpacks tips, inspiring case studies and stories from innovators disrupting their industry – allowing us to think differently and adopt AI to add value, strategy and creativity to our business and our lives, so we can elevate our products, services and roles in our market.
What does it actually take to build a tech company – when you’re not technical?
In this episode of the AI Your Business Podcast, Kim Fernandez sits down with Jenny Rudd, founder of Dispute Buddy – a legal tech platform transforming messy, emotional communication into structured, lawyer-ready evidence.
But this isn’t a typical startup story.
Jenny didn’t come from tech. She was fired from a magazine role… then went on to buy the business, become an award-winning editor, sell it, and start again – this time in SaaS.
Together, they unpack:
- The unproven beginning of building a startup from scratch
- What it actually looks like before there’s an MVP, funding, or clarity
- How non-technical founders navigate product, engineers, and early decisions
- The role of lived experience in building meaningful tech
- What it takes to earn trust in AI and legal-tech
- The realities of being a solo female founder in tech
This is a grounded, honest look at building in uncertainty – and how founders actually get from idea to product.
In This Episode We Cover
- How Jenny Rudd went from being fired → to building and selling a business → to launching a SaaS startup
- The real story behind Dispute Buddy and the problem it solves
- What the “unproven beginning” of a startup actually looks like
- Why non-technical founders can successfully build tech companies
- How to approach MVPs, prototypes, and customer discovery
- The importance of staying in the problem space before building
- What founders get wrong about early-stage product development
- How to find (and attract) world-class technical talent
- The role of relationships, access, and community in startup growth
- What it takes to build a product in a trauma-informed, high-trust environment
- The realities of being a solo female founder in tech
- Why support systems (at home and in business) matter more than people admit
About Jenny Rudd:
Jenny Rudd is the founder and CEO of Dispute Buddy, a legal-tech platform designed to help individuals and lawyers transform complex, emotional communication into structured legal evidence.
Before entering the tech world, Jenny built and sold a magazine business she was once fired from, going on to become a finalist for Best Editor in New Zealand.
Now, she’s building a global SaaS company focused on improving access to justice through technology.
About the Podcast:
The AI Your Business Podcast, hosted by Kim Fernandez, helps established business owners, founders, and service providers understand how to adopt AI in a practical, human-centric way, and be inspired by ways AI is being used to solve real world problems – through real-world case studies, stories, and strategies.
Tools Mentioned
The Lean Product Playbook – Dan Olsen
Jenny Rudd:
LinkedIn: https://www.linkedin.com/in/jennyjanerudd
Kim Fernandez
LinkedIn: https://www.linkedin.com/in/kim-fernandezz
Instagram: https://www.instagram.com/thekimfernandez
Website: https://ai-collab.com.au

Disclaimer
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