AI Your Business Podcast
AI Your Business Podcast
Podcast Description
Whether you’re AI-curious, or a market-leading AI adopter, the AI Your Business Podcast is here for small business owners, service providers, thought leaders and online experts to demystify the tech and provide practical examples to implement AI in a human-centric way, and benefit from the AI evolution.
Will AI replace us? I doubt it. New ideas, creativity, unique perspectives - are all outside of the realm of AI models. But just as machines replaced manual labour in the industrial revolution, we will see our roles change.
Meet your host: AI Adopter & Educator, Campaign Strategist to coaches and online experts, Kim Fernandez. In each episode of the AI Your Business Podcast, Kim unpacks tips, inspiring case studies and stories from innovators disrupting their industry - allowing us to think differently and adopt AI to add value, strategy and creativity to our business and our lives, so we can elevate our products, services and roles in our market.
Podcast Insights
Content Themes
The podcast focuses on the integration of AI into business with themes including AI adoption strategies, digital marketing enhancements, and productivity optimization. Episodes cover practical applications, like simplifying SEO with AI tools and using storytelling in video marketing, aimed at helping entrepreneurs leverage technology in a human-centric manner.
Whether you’re AI-curious, or a market-leading AI adopter, the AI Your Business Podcast is here for small business owners, service providers, thought leaders and online experts to demystify the tech and provide practical examples to implement AI in a human-centric way, and benefit from the AI evolution.
Will AI replace us? I doubt it. New ideas, creativity, unique perspectives – are all outside of the realm of AI models. But just as machines replaced manual labour in the industrial revolution, we will see our roles change.
Meet your host: AI Adopter & Educator, Campaign Strategist to coaches and online experts, Kim Fernandez. In each episode of the AI Your Business Podcast, Kim unpacks tips, inspiring case studies and stories from innovators disrupting their industry – allowing us to think differently and adopt AI to add value, strategy and creativity to our business and our lives, so we can elevate our products, services and roles in our market.
Women are significantly less likely than men to experiment with generative AI.
But when you look closer, the explanation isn’t what many people assume.
In this International Women’s Day episode, Kim Fernandez examines the research behind the AI gender adoption gap and explores what may actually be driving it – from constraints, risks and workplace structures, to how women evaluate new technologies.
Importantly, this episode looks at what most businesses are overlooking: the largest productivity opportunities inside their own teams. Because the roles most capable of unlocking productivity with AI are often the roles women dominate.
For business leaders and women in the workplace, this conversation reframes the AI gender gap as something far more important than a technology trend – it’s a signal about how organisations introduce change, where adoption gaps and opportunities exist, and how the future of work will actually evolve.
In This Episode We Cover:
- The real reason behind the AI gender adoption gap
- Why the barrier to adoption is so nuanced
- How women evaluate AI
- Environments where women have statistically higher AI adoption than men
- The operational roles where AI productivity is highest
- What business leaders discover when AI unlocks capacity in teams
- Why the future of work is humans orchestrating + working alongside AI
- How AI adoption and representation impacts the future
Research Links:
Harvard Business School Digital Data Design Institute
The Gender Divide in Generative AI
https://d3.harvard.edu/the-gender-divide-in-generative-ai-a-global-challenge/
Economics Letters / Federal Reserve research on gender differences in generative AI use
https://www.sciencedirect.com/science/article/abs/pii/S0165176524002982
OECD Gender Data Portal — Time Use and Unpaid Work
https://www.oecd.org/gender/data/
International Labour Organization — Unpaid Care Work Statistics
https://www.ilo.org/global/about-the-ilo/newsroom/news/WCMS_633135/lang–en/index.htm
Boston Consulting Group — Women in Tech & Generative AI Adoption
https://www.bcg.com/press/14may2024-women-leaders-in-tech-generative-ai-adoption
PNAS Nexus — Gender Differences in Attitudes Toward Artificial Intelligence
https://academic.oup.com/pnasnexus/article/5/1/pgaf399
Sensity AI — Deepfake Abuse Statistics
https://www.sensity.ai/reports
Tools Mentioned
AI Profit Finder – designed to help organisations estimate where generative AI could unlock time and productivity across different roles. Free productivity and opportunity calculator: https://ai-collab.com.au/ai-profit-finder
AI Intensive – a transformational program that helps businesses identify AI productivity opportunities, implement role-based AI tools, and build safe, practical AI capability across their teams: https://ai-collab.com.au/ai-intensive
AI Collab: https://ai-collab.com.au
Kim Fernandez
LinkedIn: https://www.linkedin.com/in/kimfernandez
Instagram: https://www.instagram.com/kimfernandez
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