Brand Chops Podcast
Brand Chops Podcast
Podcast Description
Brand Chops is a podcast for small businesses to learn how to build their brands and stop wasting money on marketing without a strategy. We give focused and bite sized examples of how branding can build your business, improve sales, reduce risk, attract and retain top talent and better customers, making a lot of your business decisions easier.
Podcast Insights
Content Themes
The show covers various branding topics including brand evolution, storytelling, core values, and personal branding strategies. For example, episodes explore branding tactics used by celebrities like Snoop Dogg and how small businesses can leverage effective brand positioning to enhance customer engagement.
Brand Chops is a podcast for small businesses to learn how to build their brands and stop wasting money on marketing without a strategy. We give focused and bite sized examples of how branding can build your business, improve sales, reduce risk, attract and retain top talent and better customers, making a lot of your business decisions easier.
Ready to flip the table on “same-old” marketing? In this episode of Brand Chops, hosts Zack Lemear and Chris Duhaime rip into the Rebel archetype—the outlaws of branding who turn loyal customers into die-hard fans. You’ll learn:
- Why true rebels are more mission-driven than shock-driven
- The psychographics that make “rule-breakers” pull out their wallets
- Three guardrails to keep your message edgy, not alienating
- A step-by-step game plan to define your enemy, craft bold storytelling, and build a cult-like community
If you want a brand that customers would tattoo on their arm (without burning cash on gimmicks), press play and unleash your inner outlaw.
Takeaways
- Rebel brands challenge the status quo and attract nonconformists.
- Customers of rebel brands seek individuality and a sense of belonging.
- Messaging is crucial; it should be bold and provocative.
- Rebel brands must have a clear cause or mission.
- Avoid being rebellious for the sake of it; authenticity is key.
- Rebel brands can alienate customers if messaging is too aggressive.
- Building a community around the brand fosters loyalty.
- Consistency in brand voice is essential for trust.
- Small businesses can effectively use rebel branding by defining their enemy.
- Bold storytelling is necessary to stand out in the market.
Chapters
- 00:00 Introduction to Rebel Branding
- 02:48 Understanding the Rebel Archetype
- 05:37 Psychographics of Rebel Brand Customers
- 08:13 Common Mistakes in Rebel Branding
Contact Us
Brand Chops is brought to you by the fine people at Pivot Creative. Pivot Creative is a full service branding and marketing agency that partners with businesses to build brands that connect so that every dollar you spend is an investment and not an expense.
If you need some branding or marketing guidance, a website, a new brand or want to learn more about one of the topics we cover on the show please reach out to us at pivotcreative.com.
If you know someone that would benefit from learning more from one of our shows please share the episode, visit brand-chops.com and as always, like and subscribe if you find this content to be helpful.
See you next time on Brand Chops, where we chop up brands to see what they’re made of!
Disclaimer
This podcast’s information is provided for general reference and was obtained from publicly accessible sources. The Podcast Collaborative neither produces nor verifies the content, accuracy, or suitability of this podcast. Views and opinions belong solely to the podcast creators and guests.
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