In this conversation, Zuza Hicks and Joshua McCowen discuss the critical importance of brand consistency and the various touch points that contribute to a brand's identity. They emphasize how a reliable brand builds trust and how multiple interactions are necessary for customers to form a solid impression. The discussion also covers the costs associated with brand misalignment, the emotional aspects of branding, and the need for brands to navigate changes carefully to maintain consumer loyalty. Overall, the conversation highlights the intricate relationship between branding, consumer experience, and the importance of a cohesive brand strategy.

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Hosted By

Zuza, Founder at Nicely Made, blends strategy and research to shape quietly rebellious brands with purpose—helping businesses stand out and leave their mark.

Josh, Founder & Principal at Lofty Word, leads strategy, ideation, and creative execution for small to medium-sized businesses—empowering clients to build brands with confidence and clarity.

Interested in collaborating and elevating your brand? Let’s Connect!

⁠⁠⁠⁠⁠https://www.loftyword.com⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠https://www.nicelymade.studio⁠