Linking Out Loud
Linking Out Loud
Podcast Description
Linking Out Loud is the digital PR podcast brought to you by digital marketing agency Distinctly.
Join host Rachel McHugh, Senior Digital PR Strategist, as we discuss everything from the linkbuilding basics to finding your feet in new markets. We'll be joined each episode by PR and media industry experts, sharing tips and insider knowledge along the way.
Podcast Insights
Content Themes
The podcast covers a variety of topics related to digital PR, including linkbuilding, international market strategies, the intersection of SEO and PR, the adoption of AI in PR processes, and common challenges faced by PR professionals. For example, episodes discuss evaluating PR campaign effectiveness, integrating AI into PR workflows, and tailoring strategies for different cultural contexts, such as navigating the media landscape in Spain and Latin America.
Linking Out Loud is the digital PR podcast brought to you by digital marketing agency Distinctly.
Join host Rachel McHugh, Senior Digital PR Strategist, as we discuss everything from the linkbuilding basics to finding your feet in new markets. We’ll be joined each episode by PR and media industry experts, sharing tips and insider knowledge along the way.
In this episode, Raquel Pinto joins the podcast to explore how AI is changing digital PR and what makes a campaign successful. We discuss the shift from traditional Google-focused strategies to now wanting to gain visibility in AI overviews. We also go through some of the more practical ways PR professionals are using AI as a creative springboard while maintaining essential human elements like strategic thinking and emotional storytelling.
We also cover the ethical boundaries of AI and why transparency, human oversight, and clear company policies are key for responsible AI use in PR.
Follow Raquel on Linkedin for regular posts on the topics of PR and AI. You can also find the links to The Drum article on AI guidelines that we mention, as well as Propellernet’s own policy here.
Check out Distinctly and Rachel McHugh on LinkedIn for the latest updates on Linking Out Loud and more. You can also find the video version of many of our episodes on our YouTube channel.
Disclaimer
This podcast’s information is provided for general reference and was obtained from publicly accessible sources. The Podcast Collaborative neither produces nor verifies the content, accuracy, or suitability of this podcast. Views and opinions belong solely to the podcast creators and guests.
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