If you want to take your podcast to the next level and reach thousands—or millions—of new listeners and viewers, this episode is your roadmap to going viral. James Burtt and Alex Chisnall break down the exact strategies top podcasters are using right now to make their content pop across platforms like YouTube, Spotify, TikTok, Instagram, LinkedIn, and more.

They cover how to craft hooks that keep people watching, how short-form content powers long-form success, how to collaborate with guests and brands, and why your thumbnail could be the most important part of your video strategy. If you’re a podcast host, producer, or content creator, you cannot miss this masterclass.

What You’ll Learn in This Episode:

• How to structure your intros to keep people watching

• The best platforms for short-form podcast content

• Why Spotify video and YouTube are essential in 2025

• Using Opus Clip to find high-performing viral segments

• Platform-specific editing tricks (like adding trending music)

• Collaborating with guests and partners to grow reach

• Easy systems for helping guests share your podcast

• The role of thumbnails, captions, and text overlays in virality

Key Takeaways:

1. Hooks matter more than ever – You have 3–5 seconds to capture attention

2. Short-form is king – It drives discoverability on every major platform

3. Design with platforms in mind – What works on YouTube might not work on Instagram

4. Guests are your viral engine – Make them look like rockstars, and they’ll share it

5. Systemise sharing – Templates, Google Drive folders, and branded assets = more shares

6. Thumbnails make or break clips – Test them like you test titles

7. Use tools like Opus Clip – But always add a human touch

Recommended Tools & Resources:

• Opus Clip – AI-powered clip finder to repurpose long-form content

• Spotify for Podcasters – Use video & short-form content to boost discoverability

• Canva / Photoshop – For creating click-worthy thumbnails

• Google Drive – Share guest assets easily with links and folders

• Mr. Beast’s YouTube Memo – (Search online for hook-building insights)

Join the Conversation:

If you enjoyed this episode, share it with a fellow podcaster looking to grow their revenue. For more resources and expert advice, explore our latest content and stay connected with us on social media for valuable podcasting insights.

Follow Us:

• Instagram: @podschool

• TikTok: @podschool.community

• YouTube: @stargrowmonetiseyourpodcast

• LinkedIn: James Burtt & Alex Chisnall

In this show, we discuss:

podcast monetisation, how to monetise a podcast, podcast sponsorship strategy, podcast ad revenue, make money podcasting, paid podcast subscriptions, YouTube podcast monetisation, Spotify premium podcast, start a podcast business, small podcast income, creator economy 2024, live podcast events, podcast merch, build a podcast brand, how to pitch sponsors, monetise podcast UK, podcasting for beginners, podcast growth and revenue, podcasting side hustle