How To Start, Grow and Monetise Your Podcast

How To Start, Grow and Monetise Your Podcast
Podcast Description
How To Start, Grow, and Monetise Your Podcast with James Burtt & Alex Chisnall
Turn your podcast idea into an impactful brand and income stream! Join podcast experts James and Alex—who have launched 400+ top-charting podcasts—as they share practical and tactical steps to build, grow, and monetise your show.
Each episode delivers actionable tips on podcast equipment, content strategy, audience growth, and brand monetisation to help you thrive in podcasting.
Perfect for entrepreneurs, content creators, and anyone ready to amplify their voice, this is your weekly guide to profitable podcasting.
Join the free Pod School community for exclusive resources, trainings, and support.
Available on Apple Podcasts, Spotify, YouTube, Amazon Music, and many more.
Podcast Insights
Content Themes
Centered on podcasting essentials including equipment setup, audience growth techniques, monetization strategies, and effective content planning with episode examples like leveraging paid media for promotion and crafting the ideal podcast structure.

How To Start, Grow, and Monetise Your Podcast with James Burtt & Alex Chisnall
Turn your podcast idea into an impactful brand and income stream! Join podcast experts James and Alex—who have launched 400+ top-charting podcasts—as they share practical and tactical steps to build, grow, and monetise your show.
Each episode delivers actionable tips on podcast equipment, content strategy, audience growth, and brand monetisation to help you thrive in podcasting.
Perfect for entrepreneurs, content creators, and anyone ready to amplify their voice, this is your weekly guide to profitable podcasting.
Join the free Pod School community for exclusive resources, trainings, and support.
Available on Apple Podcasts, Spotify, YouTube, Amazon Music, and many more.
In this episode of Start, Grow & Monetise Your Podcast, Alex Chisnall and James Burtt reveal a step-by-step strategy for getting booked on 10 podcasts in just 30 days — perfect for product launches, course promotions, or brand visibility campaigns. From crafting a powerful one-pager to writing a bespoke email that actually gets replies, this episode is packed with actionable tactics for landing high-quality podcast guest spots.
They also break down how to target the right podcast categories (hint: don’t just say “business”), the power of follow-ups, and how to stand out to busy podcast hosts. Whether you’re a coach, founder, or content creator, this guide will help you amplify your reach and grow your audience fast.
What You'll Learn in This Episode:
How to create a punchy one-pager that opens podcast doors
What makes an irresistible guest email (and what to avoid)
Why personalisation and follow-up are more powerful than automation
The podcast pyramid strategy for building authority and momentum
How to identify subcategories that match your niche and goals
Tools and platforms to find podcast contact details fast
🎙️ Ready to Launch or Level Up Your Podcast?
Check out The Ultimate A-Z Course to Start, Grow & Monetise Your Podcast—a step-by-step programme designed to help you build a podcast that stands out, builds an audience, and drives real revenue.
👉 Get instant access now at https://yourpodcastcourse.com/ and take your podcast to the next level!
Key Takeaways:
A great one-pager should show how you help the audience, not just list your bio
Avoid long, generic outreach emails — go bespoke, specific, and value-first
Use tools like PodSeeker to find podcast email addresses and streamline your outreach
Be strategic — focus on shows that align with your topic and sub-niche, not just the top 10
Follow-up is everything: persistence wins, especially with busy hosts
Build authority by starting with smaller shows and working up the podcast pyramid
Recommended Tools & Resources:
YourPodcastCourse.com – 55+ on-demand videos, cheat sheets, and blueprints for launching and scaling a podcast
Canva – Easily design a visually appealing, professional one-pager
PodSeeker – Find verified podcast email addresses and contact info
Spotify & Apple Podcast Charts – Research niche-specific shows to target
Voice Notes on Instagram – A creative hack for standing out when following up
Join the Conversation:
If you enjoyed this episode, share it with a fellow podcaster looking to grow their revenue. For more resources and expert advice, explore our latest content and stay connected with us on social media for valuable podcasting insights.
Follow Us:
Instagram:@podschool
TikTok: @podschool.community
YouTube:@stargrowmonetiseyourpodcast
LinkedIn:James Burtt &Alex Chisnall
In this show, we discuss:
podcast guesting strategy, how to get on podcasts, podcast pitching, podcast marketing, how to be a podcast guest, podcast outreach, grow your brand with podcasts, podcast visibility tips, how to write a podcast pitch, podcast one-pager, personalised podcast email, podcast launch strategy, business podcast guesting, podcast email template, entrepreneurs, coaches, authors, course creators, personal brands, marketing consultants, podcast hosts, content creators, founders, startup teams

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