Many podcasters still believe that the only way to monetise their show is through sponsorships and ads. In this episode of Start Grow Monetise Your Podcast, James Burtt and Alex Chisnall bust the biggest podcasting myths that hold creators back. They reveal why building expert authority, hosting live events, selling digital products, and creating courses can be far more profitable than chasing advertisers. They also explore why a small, engaged audience can deliver more impact than thousands of passive downloads. 

From emotional storytelling to proactive guest sharing, discover what really drives podcast growth, brand awareness, and revenue. If you want to grow a podcast that attracts clients, builds authority, and scales your business, this conversation gives you the playbook.

What You'll Learn in This Episode:

• Why sponsorships and ads are not the only route to podcast monetisation

• How to leverage a podcast to build expert authority and brand trust

• The role of live events, masterminds, courses, and digital products in generating revenue

• Why audience quality beats audience size every time

• How intentional content attracts high paying clients directly from your podcast

• Why proactive guest sharing and emotional storytelling create powerful engagement

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Key Takeaways:

1. A podcast is a business tool, not just a media channel

2. Small niche audiences can deliver big financial returns when content is intentional

3. Live events and networking can turn podcast connections into revenue streams

4. Big name guests are less effective than engaged guests who actively share content

5. Emotional stories resonate more deeply and generate stronger listener reactions

Join the Conversation:

If you enjoyed this episode, share it with a fellow podcaster looking to grow their revenue. For more resources and expert advice, explore our latest content and stay connected with us on social media for valuable podcasting insights.

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• Instagram:@podschool

• TikTok: @podschool.community

• YouTube:@stargrowmonetiseyourpodcast

• LinkedIn:James Burtt &Alex Chisnall

In this show, we discuss:

podcast monetisation, podcasting tips, how to grow a podcast, podcast myths, podcast business strategy, podcast revenue, podcast sponsorship alternatives, podcast for entrepreneurs, build expert authority with podcasting, podcast marketing strategy, how to monetise a podcast, podcast for coaches, podcast for consultants, podcasting for business growth, podcast content repurposing, podcast live events, podcast digital products, small podcast big impact, podcast for brand awareness