SYNKD on Air

SYNKD on Air
Podcast Description
SYNKD are here for landscape business owners and decision makers to build a community. We are on a mission to connect the Design + Build + Maintain disciplines of the landscape industry so that, as professionals, can share best practices, innovative products and services; therefore raising the bar!
Tune in as we meet amazing people and talk about fantastic projects!!
We have a yearly event, digital media, podcasts, webinars, education and a publication - contact us to share your project or your story!
https://synkd.io
https://synkdlive.com
Podcast Insights
Content Themes
The podcast covers a variety of themes including sustainable landscape design, leadership in landscaping, innovative maintenance strategies, and the integration of technology in landscaping. Examples of specific episodes include discussions on award-winning sustainable methods with Andrea Mueller, and the transformational journey of Niwar in building a successful multi-million dollar business while facing industry challenges, along with insights on robotic automation in landscaping.

Join us for insightful discussions on landscape architecture, design, construction / hardscaping, landscaping, and grounds management as SYNKD™ Media unites landscape professionals. Tune in as we meet amazing people and learn how they contribute to our industry.
SYNKD™️ Media unites landscape professionals across architecture, construction, and horticulture to accelerate progress, spark innovation, and shape a more sustainable planet — one smart solution at a time.
We have in-person events, digital media, podcasts, webinars, education and a publication – contact us to share your project or your story!
https://synkd.io/live-event
We record on Riverside – get your own Riverside account here: https://riverside.sjv.io/550YYn
In this conversation, Chris Major from CM Images shares his journey from landscape designer to photographer, emphasizing the importance of visuals in the landscaping industry. He discusses how effective marketing strategies and storytelling can connect with clients, the value of quality in landscaping, and understanding client needs. Chris also provides tips for DIY photography and highlights the significance of movement in visuals. He concludes by stressing the importance of building long-term relationships with clients and capturing the craftsmanship of landscaping.
Takeaways
- Chris Major transitioned from landscape design to photography to make a deeper impact.
- Visuals play a crucial role in engaging clients in the landscaping industry.
- Strategic planning is essential for effective marketing in landscaping.
- Storytelling through visuals helps connect with clients on an emotional level.
- Quality in landscaping goes beyond aesthetics; it’s about the overall experience.
- Understanding client needs is key to providing valuable solutions.
- Photography can enhance a landscaping business’s marketing efforts significantly.
- DIY photography tips can help landscapers showcase their work effectively.
- Movement in visuals can create a more immersive experience for potential clients.
- Building long-term relationships with clients leads to meaningful collaborations.
Sound Bites
- “There is a correlation with great visuals.”
- “You have to plan ahead.”
- “It’s about the strategy behind it.”
Chapters
00:00
The Journey to CM Images
02:21
The Importance of Quality Imagery
05:07
Connecting Visuals with Marketing Strategy
07:49
Understanding Client Needs
10:36
The Value of Problem Solving in Landscaping
13:12
Creating Emotional Connections through Design
15:56
The Role of Testimonials and Client Engagement
18:10
Photography in the Age of Smartphones
18:58
Preparing for the Perfect Shot
27:10
The Importance of Professional Photography
28:03
Capturing Movement in Landscapes
31:12
Building Long-Term Relationships with Clients
36:14
The Role of Photography in Recruitment
Website:
https://www.chrismimages.com/

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