Strategy Candy: Strategy | OKR | Product Management

Strategy Candy: Strategy | OKR | Product Management
Podcast Description
Strategy Candy is your solution getting everyone in your business behind the plan. Covering everything from creating a powerful strategy, setting audacious goals with OKR (Objectives and Key Results), Product Management and building high performing teams. This series is a mix of interviews with successful founders and executives, interviews with through leaders and practical tips with Tim Newbold. Founder, advisor and coach to product businesses.
Podcast Insights
Content Themes
The podcast focuses on strategy development, goal setting through OKRs, product management, and building high-performing teams, with episodes featuring deep dives on successful business models and cultural insights, such as how Peter Forbes built a purpose-driven company and Mike Ilczynski's leadership lessons from rapid growth.

Strategy Candy is your solution getting everyone in your business behind the plan. Covering everything from creating a powerful strategy, setting audacious goals with OKR (Objectives and Key Results), Product Management and building high performing teams.
This series is a mix of interviews with successful founders and executives, interviews with through leaders and practical tips with Tim Newbold. Founder, advisor and coach to product businesses.

Lucus West, COO at AutoGuru, takes us under the hood of how a disruptive Aussie startup reshaped its approach to goals, strategy, and getting everyone pulling in the same direction. From early OKR chaos and bloated to-do lists to a metrics-driven, tightly aligned rhythm that actually fires up the team—this episode is a practical blueprint for any business on the brink of outgrowing its goal-setting playbook.
We talk buy-now-pay-later in the auto industry, creative startup hacks, the robot vs monkey balance in leadership, and how Lucus went from professional dancer to COO of a tech company. Buckle up.
00:00 Introduction to Strategy Candy Podcast
02:07 Meet Lucas West, COO of Auto Guru
02:24 The Journey of Auto Guru
03:23 Challenges and Innovations in the Automotive Industry
07:53 Implementing OKRs at Auto Guru
09:10 Transforming OKRs for Better Results
17:58 The Role of OKR Champions
20:50 Future Improvements and Lessons Learned
24:24 Navigating the Two-Sided Marketplace
25:54 Personal Journey and Leadership Insights
26:25 Implementing Effective OKRs
27:23 Celebrating Success and Team Engagement
30:25 Lucas's Career Path to COO
36:02 The Importance of Outcomes Over Outputs
38:18 Continuous Learning and Team Development
42:18 Closing Thoughts and Takeaways
Guest Bio:
Lucus West is the Chief Operating Officer at AutoGuru, a platform that connects drivers with car servicing workshops across Australia and New Zealand. Since joining in 2018, Lucus has helped scale the business from a retail marketplace to a SaaS fleet servicing platform with over 13,000 workshops. A former professional dancer turned operations leader, Lucus brings a unique blend of creative energy and executional discipline to everything he does. He’s passionate about building systems that empower teams and using OKRs to make strategy tangible for everyone—whether you’re in the C-suite or answering the phone.
OKR Quickstart Guide & Resources HERE
Follow Tim on LinkedIn: Tim Newbold on LinkedIn and Instagram
Listen now and learn how to stop tracking outputs and start delivering real outcomes.
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