Strategy Candy: Strategy | OKR | Product Management
Strategy Candy: Strategy | OKR | Product Management
Podcast Description
Strategy Candy is your solution getting everyone in your business behind the plan. Covering everything from creating a powerful strategy, setting audacious goals with OKR (Objectives and Key Results), Product Management and building high performing teams. This series is a mix of interviews with successful founders and executives, interviews with through leaders and practical tips with Tim Newbold. Founder, advisor and coach to product businesses.
Podcast Insights
Content Themes
The podcast focuses on strategy development, goal setting through OKRs, product management, and building high-performing teams, with episodes featuring deep dives on successful business models and cultural insights, such as how Peter Forbes built a purpose-driven company and Mike Ilczynski's leadership lessons from rapid growth.
Strategy Candy is your solution getting everyone in your business behind the plan. Covering everything from creating a powerful strategy, setting audacious goals with OKR (Objectives and Key Results), Product Management and building high performing teams.
This series is a mix of interviews with successful founders and executives, interviews with through leaders and practical tips with Tim Newbold. Founder, advisor and coach to product businesses.
What separates teams that talk about OKRs from those that actually use them to change how they work? In this episode, I sit down with Daniel Mälsjö, founder of FutureWorks, whose mission is simple, eliminate bad execution.
Daniel and his team coach leaders and build OKR software designed to drive focus, rhythm, and culture change. He shares how OKR reboots have become more common than first-time adoptions, why bravery beats process, and what really happens when leadership doesn’t follow through.
We dive into leadership courage, the difference between applying a structure and changing a way of working, and why fear of failure often drives faster results than hope of success. Daniel also shares his perspective on culture, trust, and how leaders create the foundations for psychological safety and accountability.
If you’re wondering how to turn OKR from a tick-box exercise into a transformation engine, this episode gives you the raw truth.
Timestamps
00:00 Introduction to Strategy Candy Podcast
00:39 Meet Daniel: The OKR Expert
01:34 FutureWorks: Eliminating Bad Execution
02:52 Diverse Clientele and OKR Implementation
05:06 Challenges in OKR Adoption
07:32 The Importance of Management Support
14:22 Daniel's Journey with OKRs
17:33 The Role of Customer Experience
22:55 Handling Challenges and Team Dynamics
23:54 Exploring Leadership and Team Dynamics
24:28 The Importance of Psychological Safety
26:34 Implementing OKRs: Challenges and Insights
27:19 Assessing Team Psychological Safety
29:27 Addressing Managerial Resistance
33:03 Common Mistakes with OKRs
40:25 Innovative Approaches to OKRs
44:21 Conclusion and Key Takeaways
Resource Links
- FutureWorks OKR Platform — FutureworksFutureworks OKR Software: Align Teams, Drive Results
- Our Iceberg Is Melting by John Kotter — Kotterinc Our Iceberg Is Melting – Kotter International Inc
OKR Quickstart Guide & Resources HERE
Follow Tim on LinkedIn: LinkedIn and Instagram
Follow Daniel Mälsjö: Linkedin
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