The Michael Coombs Show
The Michael Coombs Show
Podcast Description
Welcome to The Michael Coombs Show, where we'll be having conversations with tastemakers, entrepreneurs, and business leaders in the wedding and event industry. So sit back and enjoy The Michael Coombs Show.
Podcast Insights
Content Themes
This podcast focuses on a diverse array of topics within the wedding and event industry, including innovative planning strategies, personal branding, technology integration, and industry challenges. Specific episodes dive into themes like the impact of client research in creating unforgettable events, the importance of maintaining a unique aesthetic in wedding photography, and strategies for scaling a business in event planning, showcasing a balance of practical advice and personal storytelling.
Welcome to The Michael Coombs Show, where we’ll be having conversations with tastemakers, entrepreneurs, and business leaders in the wedding and event industry. So sit back and enjoy The Michael Coombs Show.
In this episode, Michael Coombs converses with Natalie Denyse, the founder and director of In Good Company PR. They delve into the evolving landscape of media strategy for luxury wedding and hospitality brands, emphasizing the importance of targeted exposure and founder-led storytelling. Natalie discusses the increasing value of developing privatized storytelling channels, such as podcasts and digital journals, and how brands can leverage these tools for longevity and sustainability. The conversation also covers strategies to optimize digital presence, the role of real-life immersive experiences, and the growing importance of one-to-one connections in a post-Covid world. Additionally, the episode highlights the benefits of platform tools like Substack for discoverable, long-form content and personalized audience engagement.
00:00 Introduction: Setting the Stage for Brand Perception
00:24 Meet the Guest: Natalie Denyse of In Good Company PR
00:51 Evolving Media Strategies for Luxury Brands
04:20 The Power of Written Communication in Brand Strategy
07:03 Balancing Traditional and Niche Media Placements
10:24 Measuring Success in Media Placements
14:05 The Importance of Digital Audits and Brand Articulation
23:16 Leveraging Immersive Experiences for Brand Visibility
31:27 Looking Ahead: PR and Brand Strategy in 2026
39:07 The Rise of Substack and Its Benefits
44:22 Conclusion: Final Thoughts and Farewell
Links :
Disclaimer
This podcast’s information is provided for general reference and was obtained from publicly accessible sources. The Podcast Collaborative neither produces nor verifies the content, accuracy, or suitability of this podcast. Views and opinions belong solely to the podcast creators and guests.
For a complete disclaimer, please see our Full Disclaimer on the archive page. The Podcast Collaborative bears no responsibility for the podcast’s themes, language, or overall content. Listener discretion is advised. Read our Terms of Use and Privacy Policy for more details.