Event Marketer's Toolbox
Event Marketer's Toolbox
Podcast Description
Join hosts Chris Dunn and Caitlin Carey as they share the tools, tactics, and trends driving success in the event industry. Event Marketer’s Toolbox is the definitive playbook for corporate event professionals and trade show marketers. From first-time marketers to seasoned planners, this show delivers practical solutions to make your events memorable and impactful. Engage. Excel. Execute.
Podcast Insights
Content Themes
The podcast covers various themes including digital experiences, storytelling through video, and strategic event planning. Episodes range from exploring awe-inspiring digital experiences in trade shows to the power of video in amplifying event impact, and practical strategies for integrating storytelling to enhance attendee engagement.

Each episode, host Chris Dunn teams up with a leading event professional to explore the tools, tactics, and trends that drive real results.
Event Marketer’s Toolbox is the definitive playbook for corporate event professionals and trade show marketers.
From first-time marketers to seasoned planners, this show delivers practical solutions to make your events memorable and impactful.
Engage. Excel. Execute.
Episode 50 marks the Season One finale of Event Marketer’s Toolbox. Hosts Chris Dunn, Brendon Hamlin and Dana Esposito come together for a special recap episode, reflecting on the ideas, conversations, and guests that shaped the show’s first year.
Instead of introducing a new guest, this episode revisits standout moments from across the season, reacting to key insights and sharing what they’ve learned along the way — about events, relationships, community, and what really drives meaningful experiences.
🔑 Key Takeaways from the Season
- Community first: Great events (and great brands) are built on trust, consistency, and genuine connection — not just attendance.
- Human-centered design matters: From “warm hug” experiences to intentional layouts, the best events make people feel something.
- Flexible teams win: Fractional and project-based models allow brands to bring in the best talent without unnecessary overhead.
- Know your brand DNA: Successful exhibits and activations start with clarity around audience, purpose, and identity.
- Relationships over transactions: Authentic engagement — on LinkedIn, on the show floor, and beyond — builds trust faster than any pitch.
- Content extends impact: Capturing and repurposing event moments turns one experience into long-term value.
💬 Memorable Quotes
“A great event should feel like a warm hug from your industry.”
— MK Granados“You’re getting the best of the best — that’s the power of flexibility.”
— Katie Wengenroth“People don’t want to be sold to. They want real conversations.”
— Matt Williams
🔚 Final Thoughts
This episode brings Season One to a close by highlighting a simple truth: events that work are intentional, human, and built around relationships. The hosts look ahead to 2026 with gratitude, curiosity, and excitement for what’s next.
🎧 Subscribe and stay tuned — Event Marketer’s Toolbox returns in January with more real conversations and actionable insights.
👉🏼 Join us for more insightful discussions like this by tuning into 'Event Marketer's Toolbox,' where industry leaders share the tools, tactics, and trends driving success in the event world.
This Show is sponsored by Blue Hive
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