Event Marketer's Toolbox
Event Marketer's Toolbox
Podcast Description
Join hosts Chris Dunn and Caitlin Carey as they share the tools, tactics, and trends driving success in the event industry. Event Marketer’s Toolbox is the definitive playbook for corporate event professionals and trade show marketers. From first-time marketers to seasoned planners, this show delivers practical solutions to make your events memorable and impactful. Engage. Excel. Execute.
Podcast Insights
Content Themes
The podcast covers various themes including digital experiences, storytelling through video, and strategic event planning. Episodes range from exploring awe-inspiring digital experiences in trade shows to the power of video in amplifying event impact, and practical strategies for integrating storytelling to enhance attendee engagement.
Each episode, host Chris Dunn teams up with a leading event professional to explore the tools, tactics, and trends that drive real results.
Event Marketer’s Toolbox is the definitive playbook for corporate event professionals and trade show marketers.
From first-time marketers to seasoned planners, this show delivers practical solutions to make your events memorable and impactful.
Engage. Excel. Execute.
In this episode of Event Marketer’s Toolbox, Chris Dunn and Dana Esposito sit down with Mark Johnson, Founder & CEO of Star Exhibits and former owner of ExhibitorLIVE, to discuss leadership, legacy, and the evolving power of live events.
Mark shares the inside story of how ExhibitorLIVE was at risk of shutting down — and why he stepped in to preserve it for the industry. The conversation explores the transition to IAEE, the importance of CTSM and continuing education, and why collaboration across associations strengthens the entire exhibitions ecosystem.
They also dive into a bigger theme: why face-to-face experiences are becoming even more valuable in the age of AI. As digital noise increases, authenticity, trust, and community matter more than ever.
Key topics:
- The history and impact of ExhibitorLIVE
- Saving a 40-year industry institution
- IAEE partnership and what it means for the future
- Education, certification, and industry leadership
- Why live events are evolving — not declining
If you're in trade shows, experiential marketing, or the events industry, this episode is a reminder: investing in education, community, and collaboration is how we move the industry forward.
Listen in — and we’ll see you on the show floor.
👉🏼 Join us for more insightful discussions like this by tuning into 'Event Marketer's Toolbox,' where industry leaders share the tools, tactics, and trends driving success in the event world.
This Show is sponsored by Blue Hive
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