In this episode of The CEO Advantage Podcast, hosts Paul Edginton and Milly Albers speak with Martin Perelman, co founder and former Chief Executive Officer of SILK Laser Clinics, about his leadership journey and the growth of the business from a small startup into a national operation. Martin shares his early career path, the formation of SILK with fellow founders, and the experiences that shaped his approach to leadership and execution.

Martin explains how SILK grew from its first clinic in Adelaide into a multi state business, including navigating founder dynamics, introducing formal governance, working with private equity investors, and ultimately listing the company on the Australian Securities Exchange in 2020. He discusses the realities of scaling a service based business, maintaining consistency across locations, and leading through periods of rapid expansion and organisational change.

In this episode:

• Founding a business with multiple partners and aligning different founder goals

• Introducing a board and governance structures for the first time

• Working with private equity investors during a high growth phase

• Scaling clinics nationally while maintaining service consistency

• Leading through uncertainty as the business evolves in size and complexity

This episode is for founders, chief executives, and senior leaders who want a grounded account of scaling a founder led business, working with investors, and navigating the transition from startup to listed company.

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