Sly Agencies
Sly Agencies
Podcast Description
The Sly Agencies podcast offers in-depth conversations with leading agency owners and executives, exploring the challenges, culture, and day-to-day experiences of running a digital marketing agency.
Each episode delves into the unique hurdles these professionals face, sharing insights and strategies for success in the dynamic world of digital marketing. It’s a must-listen for anyone interested in agency life, from the ups and downs of leadership to the intricacies of maintaining a thriving agency culture.
Podcast Insights
Content Themes
The podcast covers a variety of themes related to digital marketing agencies, including agency culture, creative strategies, and industry disruptions. Episodes often focus on trending topics such as the use of AI in marketing, storytelling techniques, and experiential marketing, with examples like the creative journey behind the film 'Batterie' and the evolution of marketing from traditional to digital in 'From Film to Digital'.
The Sly Agencies podcast offers in-depth conversations with leading agency owners and executives, exploring the challenges, culture, and day-to-day experiences of running a digital marketing agency.
Each episode delves into the unique hurdles these professionals face, sharing insights and strategies for success in the dynamic world of digital marketing. It’s a must-listen for anyone interested in agency life, from the ups and downs of leadership to the intricacies of maintaining a thriving agency culture.
In this episode of The Sly Agencies Podcast, Andrew sits down with the brilliant and brutally honest Jessica Reyna, co-founder of Kill Your Competition, a full-service ad agency with strong values and sharper strategies.
Together, they unpack the buzz and BS around AI in marketing—especially when it comes to content creation, SEO, and outsourcing.
Highlights from the episode:
- Why AI-generated content still won’t rank well on Google (yes, even in 2025)
- How Google’s 2022 white paper laid out exactly what “original” means—and why AI can’t deliver it
- The line between using AI to enhance vs. replace human effort
- How relying on cheap labor (or cheap tech) can actually damage your brand
- The ethics of outsourcing overseas labor and why paying fair wages matters—even if you’re not talking ethics
- How Jessica’s agency uses AI productively (think: debugging code, summarizing meetings, and testing ad headlines)
- Why effort, originality, and real human connection will always win
This is an unfiltered, real-world conversation about the intersection of ethics, efficiency, and AI in the agency space—and what it actually means to do the work right in 2025.
Show Notes:
Learn more about Jessica’s agency: Kill Your Competition
Connect with Jessica on LinkedIn
Reach out via X (Twitter) (a spam-free zone… for now)
TL;DR Takeaways:
- AI is a tool, not a solution. Effort still matters.
- Cheap labor ≠ good labor. Ethical hiring also performs better.
- Google knows when content is regurgitated—and punishes it.
- You can’t fake human connection.
If you liked this episode, please hit that subscribe button
Disclaimer
This podcast’s information is provided for general reference and was obtained from publicly accessible sources. The Podcast Collaborative neither produces nor verifies the content, accuracy, or suitability of this podcast. Views and opinions belong solely to the podcast creators and guests.
For a complete disclaimer, please see our Full Disclaimer on the archive page. The Podcast Collaborative bears no responsibility for the podcast’s themes, language, or overall content. Listener discretion is advised. Read our Terms of Use and Privacy Policy for more details.