Software Sales Simplified: MOVE to Success

Software Sales Simplified: MOVE to Success
Podcast Description
Our show discusses challenges Enterprise and Technical Sales teams encounter every day and creative ways to overcome them. Kevin and Matt have over 50 years experience selling Enterprise Software solutions, running sales teams, leading implementations, and driving consulting practices with some of the biggest companies in the world.
Kevin and Matt, authors of "Winning Faster: The MOVE Methodology", share their experiences with listeners and guests; exploring how technology is changing selling, consulting, and business.
Visit us at https://www.strategicsalesoptimization.com/
Podcast Insights
Content Themes
The show focuses on practical strategies for overcoming challenges in enterprise and technical sales, highlighting topics such as buyer behavior shifts, the role of technology in selling, and building trust with clients. Recent episodes include discussions on selling value in software and best practices for sales and marketing alignment.

Our show discusses challenges Enterprise and Technical Sales teams encounter every day and creative ways to overcome them. Kevin and Matt have over 50 years experience selling Enterprise Software solutions, running sales teams, leading implementations, and driving consulting practices with some of the biggest companies in the world.
Kevin and Matt, authors of “Winning Faster: The MOVE Methodology”, share their experiences with listeners and guests; exploring how technology is changing selling, consulting, and business.
Visit us at https://www.strategicsalesoptimization.com
This Week's Episode:
In this episode Kevin Donville and Matt Long welcome technology growth leaderJessica White. The conversation explores Jessica's unique methodology, the 'Circles of Connection', which emphasizes the importance of building genuine relationships in the digital age. They discuss the epidemic of loneliness, the need for intentionality in fostering connections, and the role of AI in enhancing human interactions. Jessica shares insights on creating a culture of growth and trust within organizations, strategies for gaining executive buy-in, and the significance of finding purpose beyond employment. The episode concludes with advice for navigating career transitions and the importance of community engagement.
About Our Guest – Jessica White:
Jessica White is a Growth Executive passionate about helping companies grow through international expansion, new channels, and new capabilities. With over 25 years of experience at IBM, Accenture, and now Honeywell, she has a proven track record of developing people-first software and services practices on the world’s leading technology platforms such as IBM, Google and Microsoft. Jessica’s expertise spans corporate strategy, M&A, consulting, software sales, and building industry-leading strategic alliances with companies such as SFDC and NASCAR. Jessica is also the author of a methodology for connection in the digital age called #circlesofconnection.
How to Find out More About Jessica:You can find Jessica's profile on LinkedIn:
https://www.linkedin.com/in/jessicaswhite4701/
How to Find out More About Circles of Connection: Check out the LinkedIn Group for more info: https://www.linkedin.com/groups/9558277/
Chapter List:
00:00 Introduction to Software Sales Simplified
01:44 Meet Jessica White: A Technology Growth Leader
03:28 The Role of a Growth Leader
06:13 Circles of Connection: A Methodology for Empathy
13:15 Addressing the Loneliness Epidemic
17:41 Fostering Physical Connections in Remote Teams
21:27 Building Community in the Workplace
25:03 Strategies for Client Connection
25:31 Building Trust Through Peer Connections
28:35 The Impact of Connection on Sales Success
29:31 Navigating AI in Human Connections
33:31 Optimizing Human Talent with AI
36:12 Overcoming Challenges in Team Dynamics
38:08 Creating Executive Buy-In
38:28 Finding Purpose Beyond Employment
42:10 Resources for Circles of Connection and Jessica
48:53 See You Next Week!
About Software Sales Simplified:Visit us at: https://www.strategicsalesoptimization.com/
Follow us on Linkedin: https://tinyurl.com/2tcx7mjx
Send us your questions at - [email protected]
”What is a Sales Engineer?” – Education Series on YouTube:
https://www.youtube.com/playlist?list=PLxuHbkRfIWtVj_Hg1GYBIg-o5M-icJLn0
Get Your Copy of ”Winning Faster”!Available Here:
https://www.strategicsalesoptimization.com/move-book
Why Listen to Software Sales Simplified?
Make Software Sales Simplified: MOVE to Success, your go-to podcast for mastering enterprise software sales through authentic customer engagement and actionable consulting insights. Join us for each episode as we break down proven strategies and real-world experiences to help you build trust, close deals, and drive long-term success along your Enterprise Software Sales or Consulting journey.
Copyrighted Broadcast:
Thank you for tuning in to Software Sales Simplified: MOVE to Success. This podcast is produced by and is the sole property of Strategic Sales Optimization LLC, copyright 2025. Reproduction or use of this broadcast in whole or in part without express written permission from Strategic Sales Optimization LLC is strictly prohibited. All rights reserved.

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