It’s officially the “-ber” months (hello, pumpkin spice 🎃), and your audience is back in routines—aka ready to buy. In this episode, Lani explains why jumping into random tasks is like going to the grocery store hungry without a list: you overspend, grab junk, and still forget the milk. She walks you through creating an intentional cash growth plan you can sustain—without burnout—using her FOR-Profit lens (time, energy, income, fulfillment).

In This Episode:

• The grocery-store-without-a-list analogy for chaotic marketing & sales
• Why “try everything and see what sticks” keeps you stuck between your floor & ceiling
• Activity-based plans vs. intentional cash plans
• How to use the FOR-Profit framework to prevent time/energy/fun deficits while you grow revenue
• Signs you’re ready for a focused, multi–4-figure growth strategy
• What to measure (and when) so you can repeat what works and ditch what doesn’t

Action Steps:

1. Set your floor & ceiling: Define the monthly must-have (floor) and reach (ceiling) numbers.
2. Inventory what’s working: Identify 1–2 actions that reliably create sales; plan to repeat and scale them.
3. Schedule evaluation points: Decide now when you’ll review results (e.g., every 2 weeks) and what metrics you’ll use.
4. RSVP for the free workshop (Sept 9): Learn Lani’s exact method to map a multi–4-figure growth plan in ≤20 hrs/week.👉 lanijackson.com/workshop
5. Can’t attend live? DM “workshop” to Lani on IG or Facebook and start the conversation.

Links & Resources:

• Hang out with us in The Society: lanijackson.com/thesociety
• Follow me on Instagram for behind-the-scenes fun: @lanijjackson@actually.thepodcast
• Wanna know more about working with me? Click here: Book a Call
• Get instant access to the 10 Min. Daily Marketing Strategy to Grow Your Leads Every Week

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Ready to ACTually do this? Let’s GO!