How They Scaled It
How They Scaled It
Podcast Description
Welcome to How They Scaled It, where scaling is done with both sides of the brain. Join host Courtney Wasserburger as she sits down with growth stage businesses; speaking with founders and industry leaders from eCommerce and SAAS sectors. We showcase their journeys, unpacking the pivotal moments, marketing strategies, and key decisions that shaped their success. If you’re a business owner, marketing leader, or entrepreneur eager to learn the ins and outs of scaling and thriving in the digital space, this podcast is your corner of the internet dedicated to helping you learn from the best.
Podcast Insights
Content Themes
The podcast centers on scaling techniques and strategies for businesses, highlighting themes such as marketing transformation, consumer behavior, and leadership challenges. Episodes include discussions on topics like the psychology of scaling, building emotional connections in marketing, and innovative approaches in niche markets, with guests sharing their unique insights, like Alex Persson discussing retention marketing and Alex Pujji on franchise growth strategies.
Welcome to How They Scaled It, where scaling is done with both sides of the brain. Join host Courtney Wasserburger as she sits down with growth stage businesses; speaking with founders and industry leaders from eCommerce and SAAS sectors. We showcase their journeys, unpacking the pivotal moments, marketing strategies, and key decisions that shaped their success. If you’re a business owner, marketing leader, or entrepreneur eager to learn the ins and outs of scaling and thriving in the digital space, this podcast is your corner of the internet dedicated to helping you learn from the best.
In this episode of How They Scaled It, I sit down with Brittany Lo, Founder and CEO of two separate beauty companies: Beia and Beautini. In this episode, she shares how building a wedding beauty concierge gave her the insight to launch Beia, a premium body care brand solving real, often unspoken problems.
From launching during a pandemic to landing major retail partners and rebranding for scale, Brittany walks us through her intentional journey of building not just buzz, but businesses that last.
00:00:13 – Why solving real problems matters in beauty
00:00:50 – Brittany’s start with Beautini and the early insight that sparked Beia
00:02:06 – The awkward (but real) questions that led to a product idea
00:03:32 – Standing out in a saturated market with meaningful impact
00:04:58 – Developing the first Beia product during a pandemic
00:06:07 – How Brittany found her first manufacturer through relationships
00:07:31 – Why she hired a chemist to keep full formula control
00:09:27 – Seeding the launch through her network and the power of buy-in
00:10:53 – The moment she knew she had a real customer, not just support
00:13:03 – Using trade shows to break into retail early
00:15:29 – Why Beia pivoted from intimacy branding to lifestyle skincare
00:18:36 – How product quality won over retail buyers at Neiman Marcus
00:20:43 – Building for premium customers with intentional pricing
00:26:53 – Balancing profitability with brand integrity
00:30:21 – The real metric she uses to measure success
00:36:59 – Why Amazon became a breakout channel for Beia
00:39:03 – Leadership, hiring slow, and protecting company culture
00:44:26 – The advice she’d give her past self as a founder
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