How They Scaled It
How They Scaled It
Podcast Description
Welcome to How They Scaled It, where scaling is done with both sides of the brain. Join host Courtney Wasserburger as she sits down with growth stage businesses; speaking with founders and industry leaders from eCommerce and SAAS sectors. We showcase their journeys, unpacking the pivotal moments, marketing strategies, and key decisions that shaped their success. If you’re a business owner, marketing leader, or entrepreneur eager to learn the ins and outs of scaling and thriving in the digital space, this podcast is your corner of the internet dedicated to helping you learn from the best.
Podcast Insights
Content Themes
The podcast centers on scaling techniques and strategies for businesses, highlighting themes such as marketing transformation, consumer behavior, and leadership challenges. Episodes include discussions on topics like the psychology of scaling, building emotional connections in marketing, and innovative approaches in niche markets, with guests sharing their unique insights, like Alex Persson discussing retention marketing and Alex Pujji on franchise growth strategies.
Welcome to How They Scaled It, where scaling is done with both sides of the brain. Join host Courtney Wasserburger as she sits down with growth stage businesses; speaking with founders and industry leaders from eCommerce and SAAS sectors. We showcase their journeys, unpacking the pivotal moments, marketing strategies, and key decisions that shaped their success. If you’re a business owner, marketing leader, or entrepreneur eager to learn the ins and outs of scaling and thriving in the digital space, this podcast is your corner of the internet dedicated to helping you learn from the best.
In this episode of How They Scaled It, I sit down with Eric Fortenberry, Founder and CEO of JobTread, as he shares how he built one of the fastest-growing platforms in construction tech.
Starting with a chaotic, paper-based construction business, Eric stepped in to streamline operations, increase profitability, and create a scalable system now used by contractors nationwide. He unpacks the systems, mindset, and customer-first approach that fueled JobTread’s explosive growth.
00:00:00 – Why most construction businesses can’t scale
00:01:26 – Meet Eric Fortenberry, CEO of JobTread
00:02:15 – How a one-year consulting gig turned into a tech company
00:03:29 – The broken systems Eric walked into
00:04:50 – Why no existing software fit—and why he built his own
00:05:45 – How JobTread drove a 43% profit increase in one year
00:07:10 – The difference between markup and margin
00:08:46 – Fixing incentives with bid requests and work orders
00:10:59 – Transitioning from hourly to fixed cost jobs
00:13:24 – When Eric knew JobTread could be a platform
00:15:42 – Getting buy-in from resistant team members
00:18:12 – How JobTread supports implementation
00:21:32 – Who JobTread is built for
00:24:30 – Why estimating is the key to long-term stickiness
00:30:57 – The dashboards and KPIs contractors care about
00:34:42 – Managing product feedback from 50,000+ users
00:39:47 – How JobTread built a winning team culture
00:44:52 – The future of construction tech
00:50:50 – Eric’s biggest lesson: Radical transparency wins
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