Why B2B Growth Fails Without Sales, Marketing & Product Alignment

Episode Description:
In this episode of The Chat, we sit down with Rusty Stapp – fractional CRO, sales strategist, and B2B revenue leader with 25+ years of experience driving growth across sales, marketing, and product. Rusty makes the case for why silos between these core teams are one of the biggest threats to B2B success today – and what to do about it.

We dive into how the buyer journey has evolved, why the old handoff model between departments no longer works, and what it takes to build a truly aligned go-to-market engine.

Rusty shares hard-earned insights from the field, including how to spot misalignment early, how to create shared accountability, and how leaders can foster collaboration that actually drives revenue.

If you’re a founder, sales leader, marketer, or product owner looking to scale sustainably – this episode is your blueprint for tearing down the walls and unlocking real growth.

What we cover:

• The 3-legged stool of B2B success: Sales, Marketing & Product
• Red flags of team misalignment (and how to fix them)
• Why the buyer journey demands a unified GTM strategy
• How to create shared KPIs and accountability
• What leadership can do to drive collaboration, not chaos

Chat with us live here: www.chatmetrics.com

Connect with Rusty here: https://www.linkedin.com/in/rustystapp/