In this episode, Foster is joined by Ramsey Goodrich, Managing Partner at Carter Morse & Goodrich, to explore a people-first approach to mergers and acquisitions. Ramsey shares his journey from Pace Bank’s management training program to leading a boutique investment bank focused on family and founder-led businesses. Drawing on three decades of experience—from navigating the tech bubble to advising hundreds of companies—he explains why prioritizing people over price creates more meaningful, lasting deals. The conversation covers how his approach differs from traditional private equity models, lessons from a founder who turned down millions to protect employees, and strategies for guiding family businesses through ownership transitions. Packed with hard-won insights and leadership wisdom, this episode is essential listening for founders, family business leaders, and anyone navigating the complex world of M&A.