The Last Word on Product Marketing
The Last Word on Product Marketing
Podcast Description
Liza helps mar-tech and ad-tech companies align product strategy with marketing execution. On her podcast, Liza and her guests talk about how to avoid pitfalls and achieve success in product marketing. For more information, visit www.lastwordmktg.com. Follow Liza on LinkedIn: https://www.linkedin.com/in/lizachick/
Podcast Insights
Content Themes
The podcast covers themes such as product marketing challenges, emotional connections in B2B marketing, effective campaign strategies, and collaboration between marketing and sales. For example, Episode 4 discusses building emotional connections in product marketing with guest Maria Pousa, while Episode 3 focuses on the unique marketing challenges faced by early-stage startups, highlighting agility and customer feedback.
Liza helps mar-tech and ad-tech companies align product strategy with marketing execution. On her podcast, Liza and her guests talk about how to avoid pitfalls and achieve success in product marketing.
For more information, visit www.lastwordmktg.com.
Follow Liza on LinkedIn: https://www.linkedin.com/in/lizachick/
In this episode of The Last Word on Product Marketing, Liza Cichowski speaks with Matt Engstrom, VP of Marketing at Digital Remedy. They discuss the importance of understanding customer needs in product marketing, the different challenges faced by media companies and ad agencies, and how to differentiate in a competitive ad tech landscape. Matt shares insights on go-to-market strategies that have worked for his team, the importance of aligning sales and marketing efforts, and how being a caring leader is essential to team collaboration. He emphasizes the need for perseverance and curiosity in the marketing field, concluding with advice on building trust and delivering value to clients.
Takeaways
- Understanding customer needs guides product marketing strategies.
- Resource constraints are a common challenge for agencies.
- A one-stop shop approach simplifies client interactions.
- Differentiation is crucial in a competitive ad tech market.
- Lead with benefits in marketing messaging.
- Aligning sales and marketing efforts enhances effectiveness.
- Leadership requires a focus on team dynamics and collaboration.
- Perseverance is key in the face of feedback and challenges.
- Curiosity about team needs fosters better relationships.
- Building trust is essential for successful marketing.
Chapters
00:00 Introduction to Digital Remedy and Matt Engstrom
01:43 Aligning Product Marketing with Corporate Strategy
03:07 Understanding Client Challenges in Advertising
05:23 Addressing Client Needs with a One-Stop Shop
07:48 Differentiating Between Brands and Agencies
10:37 Navigating Competition in the Ad Tech Ecosystem
13:16 Effective Go-to-Market Strategies
17:18 Aligning Sales and Marketing Efforts
19:41 Effective Communication Strategies in Sales
21:31 Collaboration with Product Teams
26:22 Leadership Evolution and Personal Growth
30:24 The Importance of Caring in Leadership
32:07 Personal Passions and Hobbies
32:29 Advice on Perseverance and Confidence
Connect with Matthew Engstrom on LinkedIn:
https://www.linkedin.com/in/matthew-engstrom-mba-88802940/
When sales and product teams are aligned, customer growth is unstoppable!
For more information, visit www.lastwordmktg.com.
Connect with Liza on Linkedin: https://www.linkedin.com/in/lizachick/
Disclaimer
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