The Last Word on Product Marketing
The Last Word on Product Marketing
Podcast Description
Liza helps mar-tech and ad-tech companies align product strategy with marketing execution. On her podcast, Liza and her guests talk about how to avoid pitfalls and achieve success in product marketing. For more information, visit www.lastwordmktg.com. Follow Liza on LinkedIn: https://www.linkedin.com/in/lizachick/
Podcast Insights
Content Themes
The podcast covers themes such as product marketing challenges, emotional connections in B2B marketing, effective campaign strategies, and collaboration between marketing and sales. For example, Episode 4 discusses building emotional connections in product marketing with guest Maria Pousa, while Episode 3 focuses on the unique marketing challenges faced by early-stage startups, highlighting agility and customer feedback.
Liza helps mar-tech and ad-tech companies align product strategy with marketing execution. On her podcast, Liza and her guests talk about how to avoid pitfalls and achieve success in product marketing.
For more information, visit www.lastwordmktg.com.
Follow Liza on LinkedIn: https://www.linkedin.com/in/lizachick/
Liza Cichowski interviews Michelle Nieberding, a director of product marketing at Treasure Data and an expert in leveraging AI for marketing strategies. They discuss the top use cases for AI in product marketing, including customer insights, messaging, and asset generation. Michele predicts that the future of AI in marketing will include more precise personalization and stronger automation. The conversation also touches on Michelle's career journey, leadership lessons, and personal growth through learning a new sport.
Takeaways
- AI tools can help mine customer insights effectively.
- Personalization in marketing is crucial for engagement.
- Experimentation allows marketers to test hypotheses and strategies.
- AI can generate messaging and marketing assets quickly.
- Building frameworks with AI can streamline go-to-market strategies.
- The future of AI will focus on autonomous content delivery.
- Learning from failures is essential for growth in marketing.
- Patience and perseverance are key in both golf and marketing.
- AI can enhance interdepartmental collaboration and efficiency.
- Effective leadership involves empowering teams and trusting their decisions.
Chapters
00:00 Introduction to AI in Product Marketing
01:44 Top Use Cases for AI in Product Marketing
05:36 Experimentation and Analysis with AI
06:09 Personalization and Differentiation Strategies
11:07 Building Workflows and Frameworks with AI
22:24 Building an Internal Ecosystem with AI
24:16 The Future of AI in Product Marketing
28:39 Leadership Lessons from Experience
33:42 Personal Growth Through Learning to Play Golf
TOOLS MENTIONED:
Alphana.ai to automate audio and video content creation
Alpha-sense.com for market research
ChatGPT.com for an all-in-one AI tool
Claude.ai for content creation
Evidenza.ai for customer research
Gamma.app for slide creation
Glean.com to automate AI powered internal processes
Opus.pro for video clip editing
Paperflite.com for sales enablement content management
Perplexity.ai for competitive research
Personality.ai for customer personas
Retellio.com for sales call insights
Connect with Michele Nieberding on LinkedIn:
https://www.linkedin.com/in/michele-nieberding/
When sales and product teams are aligned, customer growth is unstoppable!
For more information, visit www.lastwordmktg.com.
Connect with Liza on Linkedin: https://www.linkedin.com/in/lizachick/
Disclaimer
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