Podcast Growth Tools for Entrepreneurs
Podcast Growth Tools for Entrepreneurs
Podcast Description
For podcasters ready to take their show to the next level, Podcast Growth Tools delivers proven strategies and actionable guidance to grow your audience intentionally. Designed for established podcasters, we dive deep into step-by-step tactics and marketing initiatives that drive real results. Plus, hear from industry-leading experts behind some of the world’s most successful podcasts as they share their stories, lessons, and secrets to success. Whether you're looking to boost downloads, increase engagement, or refine your marketing, this podcast is your go-to resource for growth.
Podcast Insights
Content Themes
The podcast covers a wide range of topics centered around podcast growth, marketing strategies, and audience engagement. Episodes discuss specific themes such as storytelling techniques, SEO optimization for show notes, marketing strategies from leading platforms, and the impact of AI and video on podcasting. For instance, Episode 5 features Dr. JJ Peterson discussing ways to hook listeners through storytelling, while Episode 4 dives into creating SEO-rich show notes to increase discoverability.
Podcast Growth Tools is a stategy-first, empowering podcast for established female podcasters who are ready to grow their audience and turn listeners into leads with proven strategies. Hosted by Kylee Chandler, a podcast growth strategist who has helped shows like Amy Porterfield’s Online Marketing Made Easy grow to over 1 million downloads per month, this show delivers proven strategies, marketing tools, and real-world examples so you can finally connect your podcast to true business growth. She’s also supported clients like Cathy Heller, and countless others.
If you’re feeling like your podcast is siloed in your business, struggling to convert listeners into email subscribers, or wondering why downloads aren’t translating into revenue, this podcast meets you where you are—with actionable growth strategies, industry insights, and expert interviews. Whether you’re navigating content planning, lead generation, or monetization, each episode is designed to help you take intentional steps that grow both your show and your bottom line.
With nearly a decade of experience in the podcasting industry, Kylee pulls back the curtain on what really works—sharing the exact strategies she’s used to help top entrepreneurs generate 20k+ leads, grow podcast audiences by 200%+, and build funnels that actually convert.
What you’ll hear:
– Step-by-step marketing strategies to grow podcast downloads and your email list
– Proven podcast-centric funnel tactics that turn listeners into paying customers
– Expert interviews with industry leaders sharing their playbooks for podcast success
If you’re asking the following questions, you’re in the right place:
– How do I grow my podcast audience without burning out?
– How do I turn listeners into email subscribers and paying clients?
– What podcast metrics actually matter for growth?
– How do I finally connect my podcast to real revenue?
This is the podcast for you when you’re ready to stop chasing vanity metrics and start building a podcast that fuels your business. Tune in to Podcast Growth Tools and take the next step toward turning your show into your #1 growth engine.
If you have ever wondered whether paid ads could actually help you grow your podcast, or if Meta Ads Manager makes your eyes glaze over, this episode is for you.
My guest is Meta ad strategist and agency owner Brooklyn Grotte. She manages millions of dollars in ad spend every month for her clients, and she makes advertising feel accessible, practical, and human. This conversation is a recording from a live training Brooklyn gave inside one of my masterminds, where she broke down exactly what is working for Meta ads right now, why so many podcasters are wasting money on the wrong types of campaigns, and how even a small budget can help you grow your audience, build your email list, and attract the right listeners.
In this episode, Brooklyn shares the ad strategies she is seeing succeed in real time, the difference between awareness, engagement, and lead generation campaigns, and why founder-led content is outperforming AI-generated ads right now. Whether you are completely new to paid ads or you have been experimenting without much luck, you will walk away with a clear understanding of how to use ads strategically to grow your podcast and your business.
Here’s a glance to the episode:
- Why lead generation ads outperform awareness ads for podcast growth
- How Meta’s Advantage Plus targeting works and why manual interest stacking is dead
- Why founder-led video is outperforming AI avatars and AI-generated content right now
- The four ad plays for podcasters: subscribe, episode, lead magnet, and private podcast
- Why a curated podcast playlist makes one of the most effective lead magnets
- The real numbers behind Meta’s learning phase and how many conversions you need before scaling
- Budget guidance for lead gen ads, engagement ads, and low-ticket offers
- Why boosting Instagram posts rarely works (and the one case where it does)
- The five stages of buyer awareness and how to create ads for each stage
- How to use AI tools like Claude to research competitor ads and generate hook variations
- Why your offer, not your ad creative, is usually the real bottleneck
- The rule of thumb for scaling ad budget without breaking your results
- Why episode soundbites outperform generic show trailers as ad creative
- How to structure a direct-to-camera ad video that hooks viewers in the first 3 seconds
Timestamps:
- 03:06: How Kylee and Brooklyn met and why community matters
- 08:53: What is working in Meta ads right now (the Andromeda algorithm explained)
- 10:16: Advantage Plus targeting: why manual interest stacking is no longer needed
- 10:50: Why lead gen ads to a free offer are working better than awareness ads
- 11:35: Founder-led video vs. AI avatars: a real test and real results
- 12:59: How to use the Meta Ads Library to research competitor ads
- 14:49: Comment-to-DM keyword ads and why they work
- 16:11: Why boosting Instagram posts rarely makes sense (and the one exception)
- 20:38: The four ad plays for podcasters: subscribe, episode, lead magnet, private podcast
- 23:44: Why a curated podcast playlist is one of the most effective lead magnets
- 26:25: Three budget zones and how much to spend based on your goal
- 26:55: The learning phase explained: how many conversions you need before Meta optimizes
- 33:46: How Meta billing actually works (it is not cost per click)
- 37:37: Is it too early in your business to run paid ads?
- 42:16: Recommendation: lead gen over awareness or engagement for podcasters
- 42:54: Static vs. video vs. carousel: what performs and how Brooklyn splits her content mix
- 44:08: The five stages of buyer awareness and how to speak to each one
- 47:01: Using AI (Claude and ChatGPT) for hook research and ad variations, not first drafts
- 49:13: Why Brooklyn does not recommend TikTok ads right now
- 49:32: Paid podcast cross-promotion as an underused strategy
- 50:11: Setting up the Meta Pixel (and why you need it)
- 51:17: Why episode soundbites outperform generic show trailers
- 52:29: iOS 17, broken attribution, and why UTMs matter
- 53:47: The scaling rule: do not scale budget until you hit 30 conversions in 7 days
- 54:37: Why the bottleneck is rarely the ad itself (audit your offer first)
- 1:00:09: How to structure a direct-to-camera ad video that hooks in the first 3 seconds
- 1:05:35: Where to find and follow Brooklyn
Resources and Links
Mentioned in This Episode
Connect with Kylee
- Website:podcastmarketinghub.com
- Podcast:Podcast Growth Tools
- Instagram:@kyleejchandler
Connect with Brooklyn:
- Instagram: @bizwithbrooklyn
- Email List Accelerator (50% off with code KYLEE)
Let’s Connect!
Share your favorite takeaway from this episode or tell me your hot take on virality. DM me on Instagram at@thepodcastmarketinghub.
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