Adam Brotman and Andy Sack sit down to talk about the launch of their new book, Agents Inc: How to Rebuild Your Company in the Age of AI, and the living book concept built around it. Rather than a static text, the book is co-authored and now embodied by an AI agent named Vera Brown, who stays active after publication to answer reader questions and keep the content current.

The conversation covers how the living book works: Vera can build a custom mini book tailored to a reader’s background, hold ongoing chats about the material, and update her thinking as the agent landscape shifts. Adam and Andy also walk through the book’s speed order aim framework, and reflect on how the project itself, built in three months without a designer, was an iterative customer experience unlock rather than a plan they had from day one.

For executives, the episode is a working example of what agentic AI makes possible beyond a single use case: compressed timelines, ongoing personalization, and content that keeps working long after it ships.