The Smart Business Owner Podcast
The Smart Business Owner Podcast
Podcast Description
Welcome to The Smart Business Owner Podcast! This is your go-to resource for practical, actionable strategies to work smarter and achieve lasting success. Whether you're a new entrepreneur, an experienced business owner, or simply looking to streamline and grow, this podcast is for you.
Join Shubert as he shares insights, real-life lessons, and expert advice on growth, time management, marketing, team leadership, and work-life balance. Tune in weekly for inspiring stories, proven strategies, and tips you can use right away. Hit subscribe and start building a smarter business!
Podcast Insights
Content Themes
The podcast covers a wide range of themes centered around entrepreneurship and business growth. Notable topics include time management, marketing strategies, real estate insights, and work-life balance, with specific episodes highlighting AC maintenance costs, the pitfalls in real estate deals, and expert mortgage strategies.
Welcome to The Smart Business Owner Podcast! This is your go-to resource for practical, actionable strategies to work smarter and achieve lasting success. Whether you’re a new entrepreneur, an experienced business owner, or simply looking to streamline and grow, this podcast is for you.
Join Shubert as he shares insights, real-life lessons, and expert advice on growth, time management, marketing, team leadership, and work-life balance. Tune in weekly for inspiring stories, proven strategies, and tips you can use right away. Hit subscribe and start building a smarter business!
In this episode of the Smart Business Center Podcast, we sit down with Lydia Di Liello, founder of Capital Pricing Consultants and a 25-year pricing strategy veteran, to explore the powerful role of strategic pricing in transforming company profitability. Lydia shares how she helped companies—from billion-dollar manufacturers to startups—increase margins by tackling pricing pitfalls, aligning strategy with execution, and leveraging clean data for smarter decisions.
She also explains her unique DAR framework (Discovery, Assessment, Recommendations), why value-based pricing trumps discounts, and how AI can assist—but not replace—critical human judgment. If you're a business owner, CFO, or leader looking to grow profits without slashing prices, this episode is your masterclass.
🔍 Topics covered:
Why most businesses misprice their products
How to use pricing as a competitive advantage
Fixing broken systems and eliminating profit leaks
Common pricing myths—and how to avoid them
Why data integrity matters more than ever in pricing
🎧 Don’t miss this one—your bottom line will thank you.
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Disclaimer
This podcast’s information is provided for general reference and was obtained from publicly accessible sources. The Podcast Collaborative neither produces nor verifies the content, accuracy, or suitability of this podcast. Views and opinions belong solely to the podcast creators and guests.
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