The Science Marketer
The Science Marketer
Podcast Description
The Science Marketer brings you inside the world of science marketing and communication. Every two weeks, I sit down with industry-leading marketers, communicators, and founders to unpack the strategies behind their biggest wins—and lessons from their hardest challenges. Expect actionable advice and exclusive insights to sharpen your own approach in every episode.
Hit subscribe, so you don’t miss an episode!
Podcast Insights
Content Themes
The podcast covers a range of topics related to science marketing, including branding strategies in the biotech industry, thought leadership in science communication, and the integration of AI in marketing practices. For example, episodes discuss how to craft a memorable brand name specific to biotech startups and explore ghostwriting techniques for building personal brands in the sector.
The Science Marketer brings you inside the world of science marketing and communication. Every two weeks, I sit down with industry-leading marketers, communicators, and founders to unpack the strategies behind their biggest wins—and lessons from their hardest challenges. Expect actionable advice and exclusive insights to sharpen your own approach in every episode.
Hit subscribe, so you don’t miss an episode!
In this episode of the Science Marketer podcast, Susanna Harris discusses the importance of building communities within the scientific field, sharing her journey with PhD Balance and how it evolved into a supportive network for scientists. She emphasizes the need for authentic engagement, understanding the motivations of scientists, and the role of metrics in maintaining community engagement. Susanna also provides insights on choosing the right platforms for community building and offers advice for marketers looking to connect with scientists effectively.
Chapters:
00:00 How Susanna Harris became interested in communities
03:18 How PhD Balance turned into a real community
09:11 How PhD Balance turned into a real community
12:51 What community building looks like at Breakout Ventures
16:18 How to attract the right people to your community
18:58 Keeping a community engaged over time
21:57 The best channels for reaching scientists
29:22 One piece of advice for marketers engaging scientists
32:20 Recommended reading for community builders
🤝 To connect with Susanna:
- Breakout Ventures’ website (https://breakout.vc)
- LinkedIn (https://www.linkedin.com/in/susannalharris/)
🎤 To connect with Joachim Eeckhout, host of the podcast:
- LinkedIn (https://www.linkedin.com/in/joachimeeckhout/)
- Contact form (https://www.thesciencemarketer.com/contact/)
✅ Subscribe to The Science Marketer newsletter: https://www.thesciencemarketer.com/
Disclaimer
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