The Science Marketer
The Science Marketer
Podcast Description
The Science Marketer brings you inside the world of science marketing and communication. Every two weeks, I sit down with industry-leading marketers, communicators, and founders to unpack the strategies behind their biggest wins—and lessons from their hardest challenges. Expect actionable advice and exclusive insights to sharpen your own approach in every episode.
Hit subscribe, so you don’t miss an episode!
Podcast Insights
Content Themes
The podcast covers a range of topics related to science marketing, including branding strategies in the biotech industry, thought leadership in science communication, and the integration of AI in marketing practices. For example, episodes discuss how to craft a memorable brand name specific to biotech startups and explore ghostwriting techniques for building personal brands in the sector.
The Science Marketer brings you inside the world of science marketing and communication. Every two weeks, I sit down with industry-leading marketers, communicators, and founders to unpack the strategies behind their biggest wins—and lessons from their hardest challenges. Expect actionable advice and exclusive insights to sharpen your own approach in every episode.
Hit subscribe, so you don’t miss an episode!
In this episode, Thomas Averre, Managing Director of Tarleton Communications, discusses the critical communication strategies biotech startups must adopt to successfully navigate the fundraising landscape, particularly in overcoming the ‘valley of death’ between early-stage funding and Series A. He emphasizes the importance of early engagement with investors, crafting compelling narratives, and maintaining a balance between ambitious goals and realistic expectations. The conversation also covers common mistakes startups make in their presentations, the significance of a well-structured communication plan during due diligence, and the role of media in attracting investor interest.
📌 Here’s what we cover in this episode:
00:00 Introduction to Tarleton Communications
02:25 Understanding the Valley of Death in Biotech
06:31 Crafting effective messaging for startups
10:10 Creating a compelling narrative for investors
13:32 Common mistakes in early-stage biotech communication
19:07 Choosing the right communication channels
22:43 Long-term strategies for building investor relationships
27:48 Key advice for biotech founders
29:37 Recommended resources for effective communication
📖 Books recommended by Thomas:
- The Choice Factory: How 25 Behavioural Biases Influence the Products We Decide to Buy, by Richard Shotton
- Ogilvy on Advertising, by David Ogilvy
- Media in Focus: Marketing Effectiveness in the Digital Era, by Les Binet and Peter Field
🤝 To connect with Thomas:
- LinkedIn (https://www.linkedin.com/in/thomas-averre/)
- Tarleton’s website (https://www.tarletoncomms.com/)
🎤 To connect with Joachim Eeckhout, host of the podcast:
- LinkedIn (https://www.linkedin.com/in/joachimeeckhout/)
- Contact form (https://www.thesciencemarketer.com/contact/)
✅ Subscribe to The Science Marketer newsletter: https://www.thesciencemarketer.com/
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