The Science Marketer
The Science Marketer
Podcast Description
The Science Marketer brings you inside the world of science marketing and communication. Every two weeks, I sit down with industry-leading marketers, communicators, and founders to unpack the strategies behind their biggest wins—and lessons from their hardest challenges. Expect actionable advice and exclusive insights to sharpen your own approach in every episode.
Hit subscribe, so you don’t miss an episode!
Podcast Insights
Content Themes
The podcast covers a range of topics related to science marketing, including branding strategies in the biotech industry, thought leadership in science communication, and the integration of AI in marketing practices. For example, episodes discuss how to craft a memorable brand name specific to biotech startups and explore ghostwriting techniques for building personal brands in the sector.
The Science Marketer brings you inside the world of science marketing and communication. Every two weeks, I sit down with industry-leading marketers, communicators, and founders to unpack the strategies behind their biggest wins—and lessons from their hardest challenges. Expect actionable advice and exclusive insights to sharpen your own approach in every episode.
Hit subscribe, so you don’t miss an episode!
In this episode, Teja Sirec, founder of Biotheia, shares her insights on building effective marketing teams in life sciences and biotech companies. She discusses the essential priorities for new marketers, the importance of establishing robust processes, and how to create a strategic marketing plan that aligns with business needs. Teja also emphasizes the significance of measuring marketing success and focusing on effective channels for startups, while sharing valuable lessons from her early marketing experiences.
Chapters:
00:00 Introduction
02:34 Teja’s background in scientific marketing
08:13 Where to start as a new science marketer
10:23 Establishing marketing processes early on
13:46 Defining priorities as a new marketing hire
18:57 Building a strategic plan for the long term
25:30 Measuring early marketing success
29:00 Marketing channels worth investing in early on
32:28 Advice for early career marketers
📖 Books recommended by Teja:
- Crossing the Chasm, by Geoffrey Moore
🤝 To connect with Teja:
- LinkedIn (https://www.linkedin.com/in/tejasirec/)
🎤 To connect with Joachim Eeckhout, host of the podcast:
- LinkedIn (https://www.linkedin.com/in/joachimeeckhout/)
- Contact form (https://www.thesciencemarketer.com/contact/)
✅ Subscribe to The Science Marketer newsletter: https://www.thesciencemarketer.com/
Disclaimer
This podcast’s information is provided for general reference and was obtained from publicly accessible sources. The Podcast Collaborative neither produces nor verifies the content, accuracy, or suitability of this podcast. Views and opinions belong solely to the podcast creators and guests.
For a complete disclaimer, please see our Full Disclaimer on the archive page. The Podcast Collaborative bears no responsibility for the podcast’s themes, language, or overall content. Listener discretion is advised. Read our Terms of Use and Privacy Policy for more details.