The Science Marketer
The Science Marketer
Podcast Description
The Science Marketer brings you inside the world of science marketing and communication. Every two weeks, I sit down with industry-leading marketers, communicators, and founders to unpack the strategies behind their biggest wins—and lessons from their hardest challenges. Expect actionable advice and exclusive insights to sharpen your own approach in every episode.
Hit subscribe, so you don’t miss an episode!
Podcast Insights
Content Themes
The podcast covers a range of topics related to science marketing, including branding strategies in the biotech industry, thought leadership in science communication, and the integration of AI in marketing practices. For example, episodes discuss how to craft a memorable brand name specific to biotech startups and explore ghostwriting techniques for building personal brands in the sector.
The Science Marketer brings you inside the world of science marketing and communication. Every two weeks, I sit down with industry-leading marketers, communicators, and founders to unpack the strategies behind their biggest wins—and lessons from their hardest challenges. Expect actionable advice and exclusive insights to sharpen your own approach in every episode.
Hit subscribe, so you don’t miss an episode!
In this conversation, Maurice Van Rotterdam discusses the unique challenges and strategies involved in designing websites for life sciences companies. He emphasizes the importance of understanding the target audience, avoiding common mistakes, and balancing scientific detail with appealing design. The discussion also covers case studies of successful projects, technical aspects of website development, and future trends in the industry, including the impact of AI.
Chapters:
00:00 Maurice van Rotterdam’s background and the story behind Sciential
03:07 What makes life sciences websites unique
05:26 The biggest mistakes companies make with their websites
08:26 How Sciential starts a website project: analysis and onboarding process
11:40 Understanding the user journey and common UX challenges
14:59 Balancing scientific detail with accessibility
17:13 Striking the right design balance: credibility vs creativity
22:13 Case studies: Success stories in UX and design
26:07 Technical foundations: what matters most behind the scenes
28:37 Advice for early-stage biotech companies with limited budgets
31:43 The future of life sciences websites: AI and personalization
🤝 To connect with Maurice:
- Sciential’s website (https://scientialmarketing.com)
- LinkedIn (https://www.linkedin.com/in/mauricevanrotterdam/)
🎤 To connect with Joachim Eeckhout, host of the podcast:
- LinkedIn (https://www.linkedin.com/in/joachimeeckhout/)
- Contact form (https://www.thesciencemarketer.com/contact/)
✅ Subscribe to The Science Marketer newsletter: https://www.thesciencemarketer.com/
Disclaimer
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