Printing's Alive
Printing's Alive
Podcast Description
Welcome to Printing's Alive—the podcast that explores everything print and beyond! From traditional techniques to modern innovations, we dive into how print shapes industries, businesses, and our everyday lives
Podcast Insights
Content Themes
The podcast covers various themes related to the print industry, including technological innovations, marketing strategies, and sustainability practices. Noteworthy episodes feature discussions on the role of AI in enhancing sales and productivity, and the impact of COVID-19 on marketing frameworks. Specific episodes include interviews with industry experts like Joanne Gore on leveraging LinkedIn for networking and Mitch Joel on fostering a balance between digital and print media.
Welcome to Printing’s Alive—the podcast that explores everything print and beyond! From traditional techniques to modern innovations, we dive into how print shapes industries, businesses, and our everyday lives
In this episode of Printing’s Alive, Warren Werbitt is joined by Erik Norman from swissQprint to discuss the company’s new facility and their decision to expand amid economic challenges. They delve into the importance of sustainability, critiquing FSC certification and emphasizing LEED certification. The conversation covers managing costs, delivering client value, and enhancing printing with textures and varnish. Erik shares insights on overcoming legacy thinking, engaging young employees, and the impact of young leadership. They also explore building a positive work culture, managing tariffs, and addressing mental health in the industry. The episode concludes with a call for open dialogue and empathy among printers.
(0:00) Introduction and overview with Eric Norman from SwissQ Print
(1:14) SwissQ Print’s new facility and building decisions
(2:57) Economic challenges and choosing to expand
(4:39) LEED certification and sustainability focus
(5:02) Critique of FSC certification in printing
(6:44) Managing costs in the print industry
(8:22) Delivering value to clients
(10:08) Enhancing large format printing with textures and varnish
(13:20) SwissQ Print’s reliability and service approach
(19:26) Notable client projects and applications
(24:44) Overcoming legacy thinking in print
(25:48) Listening to and learning from younger generations
(27:02) Engaging young employees, especially on social media
(28:58) Impact of young leadership in the print sector
(30:20) Building a supportive and positive work culture
(31:57) Starting meetings with positive stories
(34:39) Eric Norman’s career path and joining SwissQ Print
(36:22) Managing the North American subsidiary
(40:25) Navigating tariffs and inventory management
(41:59) Identifying the right customers for SwissQ Print
(44:04) Common mistakes print buyers make
(45:09) Cost-saving measures and productivity impacts
(49:47) Addressing mental health in the print industry
(51:22) Closing thoughts and upcoming events
(52:15) Encouraging open dialogue among printers
(53:03) The importance of empathy and OEM support
(55:24) Final remarks and call to action
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