In this episode of Printing’s Alive, Warren Werbitt talks with Michael Ginley about his path through design, print, and entrepreneurship, and the launch of the Connected Designer newsletter. They discuss how AI is changing the designer’s role, with more responsibility for messaging, copy, and marketing. The conversation covers high-volume ad production, training designers in print basics, and working with printers on large magazine runs, paper choices, color matching, and mailing logistics. They also touch on client education, embellishments, networking, remote work, designer communities, and advice for aspiring designers on staying adaptable and prepared for print.

(0:00) Introduction and Michael Gimley’s background in design, print, and starting his business
(1:32) Launching the Connected Designer newsletter and community building
(2:29) The evolving role of designers and the impact of AI
(3:26) Expanding design responsibilities: messaging, copy, and marketing
(5:09) Managing high-volume ad production and wearing many hats
(8:11) Designer training: copywriting, print fundamentals, and internal programs
(9:17) Collaborating with printers on large magazine runs and quality consistency
(10:09) Paper differences, color matching, and solving print quality challenges
(14:05) Navigating post office logistics and mailing preapproval
(15:38) Serving Florida clients with Every Door Direct Mail campaigns
(18:13) Educating smaller clients on print strategy, pricing, and value
(20:43) Print preferences, embellishments, and offset vs digital balance
(23:01) Building client connections through networking and referrals
(23:52) Working from home: staying connected and overcoming isolation
(24:39) Designer communities, Tactosphere, and learning from experts
(26:30) Raising print awareness among young designers
(28:01) Advice for aspiring designers: adaptability, learning, and networking
(30:15) Preparing design files for print and recommended resources
(32:08) Final thoughts and growth in print and design