In this episode of Printing’s Alive, Warren Werbitt chats with Bettylyn Krafft about her journey in the print industry and the impact of the Phoenix Challenge. They discuss differences between high school and college competitions, workforce development challenges, and student engagement. Bettylyn highlights the Phoenix Challenge’s unique education program and the importance of industry involvement. They explore creating connections for workforce development, contributions from suppliers, and engaging students with hands-on demonstrations. The episode wraps up with success stories, addressing misconceptions about print, and a call to involve young people in the industry.

(0:00) Introduction and welcoming Betty Lynn Kraft
(2:10) Betty Lynn Kraft’s journey in the print industry
(3:52) Evolution and impact of the Phoenix Challenge
(5:35) High school vs. college competitions
(7:45) Challenges and solutions in workforce development
(9:38) Educational paths and student engagement
(11:59) Unique aspects of the Phoenix Challenge education program
(15:55) Importance of industry involvement in education
(17:51) Creating connections and pathways for workforce development
(19:06) Major supporters and contributions from suppliers
(23:06) Challenges in involving converters in educational programs
(26:08) Engaging students with hands-on print demonstrations
(28:19) The importance of tactile and merit badge learning experiences
(31:28) Support from industry partners like Salem One
(34:18) The misconception of print being dead
(36:18) Success stories and alumni group creation
(44:06) Collaboration with industry foundations and associations
(47:49) Volunteer-driven efforts and financial challenges
(51:35) Raising funds for high school competitions
(54:34) Importance of engaging young people in the industry
(55:52) Suggestion to seek funding from equity funds
(56:14) Closing remarks and call to action