What does it take to go from a factory floor in India to building the marketing playbook for the future of AI-powered commerce?

In this episode of Lumos Talks, Aashish Takkala — Product Marketing Leader at Glance, and formerly of Meta and TikTok — walks us through a career that started in mechanical engineering, took a sharp turn into data science, and eventually landed him at the intersection of product marketing and agentic AI.

He gets into how working inside Meta taught him to stop thinking in data and start thinking in people, why last-click attribution is still one of the most stubborn myths in marketing, and what it actually means to translate complex technology into something that moves a business forward.

He also breaks down how he thinks about growth channels at an early-stage company, why influencers are his one bet right now, and why — despite every tool available — most marketers are still leaving AI almost entirely on the table.

Honest, grounded, and full of the kind of thinking that only comes from doing the work across both sides of the industry.