What if gentrification isn’t the real problem?

In this episode of The Disruption Lab, host Kevin McGinnis sits down with Erik Murray, founder of Eastside Innovations, to unpack how we can invest in historically overlooked “east side” communities without pushing people out. From Kansas City, Kansas to Oakland, California, Erik traces how industrialization, segregation, and policy decisions created “east side disparity”—and how clean energy, innovation districts, and community-led development can turn that into east side prosperity.

If you’ve ever wondered how to do real estate development, impact investing, or community revitalization in a way that actually benefits local residents, this conversation is a masterclass.

In this episode, you’ll learn:

• Why “east side communities” exist in so many cities (East Oakland, East Palo Alto, East Kansas City, etc.) and how industrial smokestacks, redlining, and segregation shaped them.

• How to invest in underserved neighborhoods without fueling displacement—and why Eric believes everyone deserves “nice stuff,” not just luxury zip codes.

• What a P4 model (public–private–philanthropic partnership) is and how blending capital can reduce risk for investors and create better outcomes for communities.

• How clean energy and sustainable housing can lower total cost of living, not just rent—think no electric bills, better construction, lower insurance, and access to transit.

• Why not all money is good money and how Eric uses a strict “no asshole rule” to choose investors and partners aligned with community-first values.

Erik also shares real stories from projects like Indian Springs / Midtown Station in KCK, his decade in Oakland learning from Black Panther leaders and social justice organizers, and the hard lessons from deals that fell apart—COVID-era hotels, bad capital partners, and policy shifts that pulled millions away from East Side communities.

Whether you’re a developer, impact investor, policymaker, startup founder, or community leader, this episode answers big questions like:

• How do you de-risk community development projects for private capital?

• Can impact investing still deliver competitive returns?

• What does prosperity actually look like for East Side neighborhoods?

• How can clean energy and innovation districts be tools for equity, not exclusion?

If you care about city-building, inclusive innovation, and the future of our neighborhoods, you won’t want to miss this one.