New Story Spokane
Podcast Description
New Story Spokane is a podcast and movement dedicated to uplifting Spokane’s community spirit and sparking positive change. Founded by Roger Hudson and Tom Robinson, the podcast tells the stories of local individuals and organizations who are reimagining prosperity and sustainability, rejecting the outdated narratives of conflict and isolation in favor of collaboration and community.
Podcast Insights
Content Themes
The podcast emphasizes themes of community building, sustainability, and social change, with episodes exploring topics such as community gardening initiatives, local non-profit organizations, and sustainable living practices. For example, the episode with John Edmondson of Growing Neighbors discusses transforming vacant lots into community gardens, showcasing a narrative centered around connection and shared prosperity.

New Story Spokane is a podcast and movement dedicated to uplifting Spokane’s community spirit and sparking positive change. Founded by Roger Hudson and Tom Robinson, the podcast tells the stories of local individuals and organizations who are reimagining prosperity and sustainability, rejecting the outdated narratives of conflict and isolation in favor of collaboration and community.
In this episode of New Story Spokane–Ancient Song, we explore the timeless rhythms of nature and the urgent need for a new economic and social paradigm—one that prioritizes sustainability, community well-being, and a thriving planet.
Hosts Tom Robinson and Roger Hudson welcome special guest Mark Odegard of Measure Meant Consulting, , whose work is redefining success beyond mere profit. Mark shares how his team is helping communities plan for climate resilience and championing a regenerative economy that values clean air, water, and people over unchecked financial gain.
Through data-driven planning and advocacy for systemic economic change, Measure Meant Consulting is working with local businesses and organizations to create sustainable solutions. By aligning with initiatives like 1% for the Planet and B Corp certification, they are proving that ethical business practices can be both successful and transformative.
As the ancient song of the Canada geese calls us back to nature, we are reminded of the interconnectedness of all things. The power to shape this new story lies in our hands, in our choices as consumers, and in the businesses we support.
Join us in reimagining a world where economy, community, and environment exist in harmony. The time is now. Let’s embrace the call.
Learn more about Measure Meant at measurepnw.com

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