Resilient as F*k!
Resilient as F*k!
Podcast Description
Ever wonder what really happens behind the scenes of a successful brand?
Resilient as F*k! is here to bring you the unfiltered stories of CPG founders who’ve been through it all—the wins, the setbacks, and the ‘what-now’ moments that changed everything.
Every week, Vivian Perez, host, and founder of Vanp Brand Studio, will sit down with inspiring founders to talk about the real stuff that got them to where they are today.
Podcast Insights
Content Themes
The podcast focuses on themes of resilience, entrepreneurship, and community engagement, with episodes examining various challenges faced by founders. Specific topics include overcoming production setbacks as shared by Eliza Trendiak, educating consumers about new products showcased by Daniela Marin, and the power of small wins discussed by Myles Powell, emphasizing growth mindset and adaptive strategies.
Ever wonder what really happens behind the scenes of a successful brand?
Resilient as F*k! is here to bring you the unfiltered stories of CPG founders who’ve been through it all—the wins, the setbacks, and the ‘what-now’ moments that changed everything.
Every week, Vivian Perez, host, and founder of Vanp Brand Studio, will sit down with inspiring founders to talk about the real stuff that got them to where they are today.
Key Takeaways:
The “Perfect Packaging” Trap: Why over-investing in your branding before testing your product is a massive mistake. Your brand will evolve; don’t let your ego delay your launch.
No Replacement for Lived Experience: AI is a great tool, but it cannot replace the peer-to-peer mentorship of founders who are currently navigating the chaotic CPG landscape.
The Introvert’s Advantage: You don’t have to be the loudest person in the room to succeed in business. When introverts speak, people listen—but you still cannot hide from your customers.
Authenticity > Aesthetics: Forget the beauty glam shots and the perfectly curated outfits. Real business connections happen when you show up exactly as you are and drop the corporate fakery.
Memorable Moments:
The “Voluntold” Founding: How a casual dinner with industry friends led to Cheryl being “voluntold” to lead a brand new organization for women in food.
The $50,000 Holy Sh*t Moment: How C-WIF launched their “Gifts of Goodness” boxes during COVID and immediately landed a massive corporate order to keep their members afloat.
The Power of Peer-to-Peer: The story of Lashana (founder of Moss), who wasted six months trying to be perfect before realizing the real power of connecting with a community that actually wanted to see her win.
Disclaimer
This podcast’s information is provided for general reference and was obtained from publicly accessible sources. The Podcast Collaborative neither produces nor verifies the content, accuracy, or suitability of this podcast. Views and opinions belong solely to the podcast creators and guests.
For a complete disclaimer, please see our Full Disclaimer on the archive page. The Podcast Collaborative bears no responsibility for the podcast’s themes, language, or overall content. Listener discretion is advised. Read our Terms of Use and Privacy Policy for more details.