Behind the Scenes of Live Music, Broken Necks, and Building an Event Empire In this episode of Everyday Empires, we sit down with the phenomenal Parul Mundra, founder of Tarashna Talent Management. Parul takes us on a masterclass journey through the chaotic, high-stakes world of live event production and artist management in India. From defying industry stereotypes as a female production manager to pulling off massive international breakthrough events like Coldplay, Jay-Z, and Demi Lovato, all while wearing neck support from an accident days prior, Parul’s relentless work ethic defines what it means to show up. What you’ll learn in this episode: Breaking the Mold: How Parul navigated a heavily male-dominated production industry and intentionally scaled teams of women to level the playing field. The Birth of Tarashna: How a chance encounter with an unmanaged, independent artist sparked an overnight pivot into a premier talent management agency. The Blueprint for Artists: What a top agency actually looks for in a creator, and why management won’t save you if you aren’t putting in the consistent groundwork. The Superpower of Leadership: Why great leaders help others see what they are good at, rather than showing off their own strengths. Whether you’re an aspiring event producer, an independent artist trying to get noticed, or an entrepreneur figuring out how to scale with a “long-term” vision, Parul’s sharp insights on consistency, boundaries, and slow-and-steady growth are gold.