Why Your Business Is Invisible Online
Why Your Business Is Invisible Online
Podcast Description
Why Your Business is Invisible Online: The Podcast You Can’t Miss
Are you eager to transform your online presence and take your business to the next level? Then ”Why Your Business is Invisible Online” is the must-listen podcast designed just for you.
What’s It All About?
This podcast is all about empowering you with the knowledge and strategies you need to make your business stand out online. We emphasize strategic planning over mere tactics, encouraging you to develop a holistic understanding of your audience, perform competitive analysis, and optimize your website performance for maximum ROI.
Meet Your Hosts
Hosted by seasoned digital strategists Jim Falotico, Kelly Biggs, and John Maniatis, this podcast dives deep into the tactics that drive online prominence and conversions. Think SEO, content marketing, Paid Search (PPC), social media strategy, email marketing, and even evolving AI-enhanced search with tools like ChatGPT, Microsoft CoPilot, and Perplexity.
What You Can Expect
Each episode is packed with actionable insights and practical advice that you can implement right away. We’ll cover everything from the basics of SEO to advanced content marketing strategies, helping you stay ahead of the curve in the ever-evolving digital landscape.
Why Tune In?
”Why Your Business is Invisible Online” is more than just a podcast; it’s a community of like-minded professionals passionate about growing their businesses online. By tuning in, you’ll gain access to a wealth of knowledge and actionable ideas that will help you connect your business with the people you want to serve.
Join Us
Tune in to ”Why Your Business is Invisible Online” and start your journey to online success today. Subscribe, follow us on Spotify and Apple, and share it with other professionals who might find it helpful.
Let’s connect with the people who matter most to your business and take your online marketing to the next level.
John, Jim, and Kelly
Podcast Insights
Content Themes
The podcast explores themes like digital strategy, SEO, content marketing, reputation management, and the role of AI in marketing, with specific episodes on topics such as the importance of Google Business Profiles and the impact of customer reviews on search rankings.
Why Your Business is Invisible Online: The Podcast You Can’t Miss
Are you eager to transform your online presence and take your business to the next level? Then ”Why Your Business is Invisible Online” is the must-listen podcast designed just for you.
What’s It All About?
This podcast is all about empowering you with the knowledge and strategies you need to make your business stand out online. We emphasize strategic planning over mere tactics, encouraging you to develop a holistic understanding of your audience, perform competitive analysis, and optimize your website performance for maximum ROI.
Meet Your Hosts
Hosted by seasoned digital strategists Jim Falotico, Kelly Biggs, and John Maniatis, this podcast dives deep into the tactics that drive online prominence and conversions. Think SEO, content marketing, Paid Search (PPC), social media strategy, email marketing, and even evolving AI-enhanced search with tools like ChatGPT, Microsoft CoPilot, and Perplexity.
What You Can Expect
Each episode is packed with actionable insights and practical advice that you can implement right away. We’ll cover everything from the basics of SEO to advanced content marketing strategies, helping you stay ahead of the curve in the ever-evolving digital landscape.
Why Tune In?
”Why Your Business is Invisible Online” is more than just a podcast; it’s a community of like-minded professionals passionate about growing their businesses online. By tuning in, you’ll gain access to a wealth of knowledge and actionable ideas that will help you connect your business with the people you want to serve.
Join Us
Tune in to ”Why Your Business is Invisible Online” and start your journey to online success today. Subscribe, follow us on Spotify and Apple, and share it with other professionals who might find it helpful.
Let’s connect with the people who matter most to your business and take your online marketing to the next level.
John, Jim, and Kelly
In this episode of Why Your Business Is Invisible Online, John, Kelly, and Jim break down the specific areas where most businesses lose visibility. If your content hasn’t been reviewed or updated in a while, it might be working against you.
They walk through what needs attention across your Google Business Profile, YouTube content, voice assistant readiness, LinkedIn presence, and AI visibility. You’ll learn what to update, what to drop, and where your blind spots really are.
Key Takeaways
Most businesses are underusing their Google Business Profile by skipping service listings, Q&A sections, and properly tagged images
YouTube videos often lack transcripts, chapters, and clear titles that help them rank in search
Voice assistants rely on platforms like Google, Yelp, Apple Maps, and TripAdvisor, and most businesses are only optimized for one
Blurry or generic images with missing alt text make your site harder to find in visual search
LinkedIn company pages with low activity or incomplete branding create a trust gap in B2B
AI tools now play a major role in search and expect consistent, well-linked content across platforms
Quarterly content planning is more effective than long-term roadmaps in a fast-moving digital space
Standout Quotes
“If you’re not showing up in AI tools, you’re missing up to 30 percent of the search market” — Jim
“Most businesses are creating content. Very few are updating it” — Kelly
“Your website can’t rely on old habits. The search environment has changed” — John
What You’ll Learn
How to spot and fix the most common digital blind spots
What details actually matter for AI, voice, and visual search
How to make your content easier to find across platforms
Where to prioritize your time for the biggest visibility gains
Disclaimer
This podcast’s information is provided for general reference and was obtained from publicly accessible sources. The Podcast Collaborative neither produces nor verifies the content, accuracy, or suitability of this podcast. Views and opinions belong solely to the podcast creators and guests.
For a complete disclaimer, please see our Full Disclaimer on the archive page. The Podcast Collaborative bears no responsibility for the podcast’s themes, language, or overall content. Listener discretion is advised. Read our Terms of Use and Privacy Policy for more details.