Why Your Business Is Invisible Online
Why Your Business Is Invisible Online
Podcast Description
Why Your Business is Invisible Online: The Podcast You Can’t Miss
Are you eager to transform your online presence and take your business to the next level? Then ”Why Your Business is Invisible Online” is the must-listen podcast designed just for you.
What’s It All About?
This podcast is all about empowering you with the knowledge and strategies you need to make your business stand out online. We emphasize strategic planning over mere tactics, encouraging you to develop a holistic understanding of your audience, perform competitive analysis, and optimize your website performance for maximum ROI.
Meet Your Hosts
Hosted by seasoned digital strategists Jim Falotico, Kelly Biggs, and John Maniatis, this podcast dives deep into the tactics that drive online prominence and conversions. Think SEO, content marketing, Paid Search (PPC), social media strategy, email marketing, and even evolving AI-enhanced search with tools like ChatGPT, Microsoft CoPilot, and Perplexity.
What You Can Expect
Each episode is packed with actionable insights and practical advice that you can implement right away. We’ll cover everything from the basics of SEO to advanced content marketing strategies, helping you stay ahead of the curve in the ever-evolving digital landscape.
Why Tune In?
”Why Your Business is Invisible Online” is more than just a podcast; it’s a community of like-minded professionals passionate about growing their businesses online. By tuning in, you’ll gain access to a wealth of knowledge and actionable ideas that will help you connect your business with the people you want to serve.
Join Us
Tune in to ”Why Your Business is Invisible Online” and start your journey to online success today. Subscribe, follow us on Spotify and Apple, and share it with other professionals who might find it helpful.
Let’s connect with the people who matter most to your business and take your online marketing to the next level.
John, Jim, and Kelly
Podcast Insights
Content Themes
The podcast explores themes like digital strategy, SEO, content marketing, reputation management, and the role of AI in marketing, with specific episodes on topics such as the importance of Google Business Profiles and the impact of customer reviews on search rankings.
Why Your Business is Invisible Online: The Podcast You Can’t Miss
Are you eager to transform your online presence and take your business to the next level? Then ”Why Your Business is Invisible Online” is the must-listen podcast designed just for you.
What’s It All About?
This podcast is all about empowering you with the knowledge and strategies you need to make your business stand out online. We emphasize strategic planning over mere tactics, encouraging you to develop a holistic understanding of your audience, perform competitive analysis, and optimize your website performance for maximum ROI.
Meet Your Hosts
Hosted by seasoned digital strategists Jim Falotico, Kelly Biggs, and John Maniatis, this podcast dives deep into the tactics that drive online prominence and conversions. Think SEO, content marketing, Paid Search (PPC), social media strategy, email marketing, and even evolving AI-enhanced search with tools like ChatGPT, Microsoft CoPilot, and Perplexity.
What You Can Expect
Each episode is packed with actionable insights and practical advice that you can implement right away. We’ll cover everything from the basics of SEO to advanced content marketing strategies, helping you stay ahead of the curve in the ever-evolving digital landscape.
Why Tune In?
”Why Your Business is Invisible Online” is more than just a podcast; it’s a community of like-minded professionals passionate about growing their businesses online. By tuning in, you’ll gain access to a wealth of knowledge and actionable ideas that will help you connect your business with the people you want to serve.
Join Us
Tune in to ”Why Your Business is Invisible Online” and start your journey to online success today. Subscribe, follow us on Spotify and Apple, and share it with other professionals who might find it helpful.
Let’s connect with the people who matter most to your business and take your online marketing to the next level.
John, Jim, and Kelly
Search engine optimization is changing to Search Everywhere Optimization. John, Jim, and Kelly kick off Season 2 with a candid conversation about how AI has upended what it means to be visible online. From AI assistants changing consumer behavior to businesses scrambling to adjust strategies, this episode is the new baseline for what marketing means in the age of AI.
What You’ll Learn:
- Why Google isn’t the only game in town anymore
- The shift from SEO to “Search Everywhere Optimization”
- How AI is already changing how customers find you
- Real-life stories (and vending machines) that show AI at work
- What’s ahead in Season 2—and why it matters for your visibility
Key Takeaways:
- People aren’t just searching on Google anymore—AI tools and social platforms are stealing attention.
- Search behavior is changing fast, and businesses need to meet customers where they are
- The rules of visibility have shifted—your strategy needs to evolve with them.
- Season 2 will explore both the practical and philosophical sides of AI in marketing
Hosts: John Maniatis, Jim Falatico, Kelly Biggs
Presented by WSI | Why Your Business Is Invisible Online
Key Moments
- Welcome to Season 2 + what’s new with the crew
- What AI has done to search: it’s not SEO, it’s Search Everywhere Optimization.
- Catching up with hosts
- Season 1 reflections: what still matters, what’s changed forever
AI in mid-size business: the rise of internal AI processes & roles - “Embrace digital, stay human”—what this mantra means in 2025
- AI tools, time-saving hacks, and strategic shifts
Strategies & Takeaways
- Why your SEO strategy must evolve into a “search everywhere” mindset
- How AI is already influencing customer journeys and business operations
- What “stay human” really means as AI gets more integrated into marketing.
- Simple ways to adapt without feeling overwhelmed
Mentioned in the Episode
- WSI — the global digital marketing network, all three hosts are a part of
- AI tools that automate simple tasks to unlock time for higher-level strategy
Get in touch or learn more: www.ruinvisibleonline.com
Disclaimer
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