Agency Ascend
Agency Ascend
Podcast Description
Agency Ascend is a podcast for insurance agents and agency owners who are looking for resources to scale their business. The show is hosted by CEO, Chris Sterlacci, and other staff members of CAA to bring you tools and guidance on how they help Agency Owners turn their business into a major asset.
Podcast Insights
Content Themes
The podcast covers a range of critical themes such as agency growth, mentorship, technology in insurance, and strategic partnerships. Episodes feature discussions on topics like transitioning from captive to independent agency models, improving metrics like quote-to-bind ratios, and leveraging tools from Access Plus, with specific examples including deep dives into initiatives by the Independent Insurance Agents of Dallas.

Agency Ascend is a podcast for insurance agents and agency owners who are looking for resources to scale their business. The show is hosted by CEO, Chris Sterlacci, and other staff members of CAA to bring you tools and guidance on how they help Agency Owners turn their business into a major asset.
What does a 25-year military career have to do with running an insurance agency?
For Vic, quite a lot. After leaving the military and stepping into the agency his father-in-law had spent nearly four decades building, he quickly discovered that the discipline, attention to detail, and commitment to continuous learning that served him in uniform translated directly into insurance. In this episode of Agency Ascend, Vic joins the team to talk about becoming a risk advisor rather than simply a salesperson, preserving decades of institutional knowledge, and building the systems necessary to take a traditional agency into its next generation.
They also discuss the value of mentors, why experienced agents have lessons the next generation needs to hear, how proactive loss prevention can change the relationship between an agent and a client, and why an agency's standards only matter if leaders are willing to enforce them.
If you're building, inheriting, or preparing to grow an independent insurance agency, this conversation is a reminder that sustainable growth requires more than production. It requires processes, people, mentorship, and standards that remain intact when they're tested.
Learn more about Agency Ascend and how independent agencies can access the relationships, resources, and support they need to grow.
Connect with Vic
Website: https://smains.com/our-sma-insurance-team
Linkedin: https://www.linkedin.com/in/victor-lauersdorf
About the Show
Agency Ascend is a podcast for insurance agents and agency owners who are looking for resources to scale their business. The show is hosted by Managing Partner, Chris Sterlacci, and other staff members of CAA to bring you tools and guidance on how they help Agency owners turn their business into a major asset.
CoVerica Agency Alliance is a strategic master agency of SIAA, the fastest growing agency partnership in the country. Our “integrator” model combines the best aspects of each partnership model — clusters, aggregators, franchises — to create a one-of-a-kind partnership that enhances distribution and drives organic growth. As a top insurance agency strategic partner in Texas, we offer solutions to greatly strengthen your agency’s position in the market.
New episodes drop triweekly on Wednesdays. Please drop us a line if you have a question or suggestion; you can reach us at [email protected]. Finally, if you like the podcast, we encourage you to subscribe and leave us a review.
Visit us at www.covericaaa.com

Disclaimer
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