Artificial intelligence isn't coming to insurance—it has already arrived.

In this episode of Agency Ascend, Chad Brumet, Chris Sterlacci, Jessica McBurney and returning guest David Allen explore one of the biggest questions facing the insurance industry today:

What happens when AI changes the business model of insurance?

David introduces the idea of a ”pseudo soft market,” explaining why today's improving carrier appetite may actually be preparing agencies for a much larger transformation. The conversation examines how carriers like State Farm, Farmers, Progressive and Goosehead are each taking very different approaches to AI, agency distribution and technology adoption.

The discussion then shifts toward what independent agents must become if they want to thrive over the next decade. Rather than competing on price alone, successful agencies will increasingly differentiate themselves by becoming trusted risk advisors who deliver consultative value, stronger relationships and proactive guidance that technology alone cannot replace.

Whether you're an agency owner, producer or insurance leader, this episode offers practical insights into where the industry is headed—and how to prepare before the next wave arrives.

Connect with David Allen: https://icainsuranceeducation.com/about-us-2/

Check out The Shift. It’s a resource that helps agencies evaluate the overall health of their business and identify opportunities for growth: http://theagencyshift.com/

About the Show

Agency Ascend is a podcast for insurance agents and agency owners who are looking for resources to scale their business. The show is hosted by Managing Partner, Chris Sterlacci, and other staff members of CAA to bring you tools and guidance on how they help Agency owners turn their business into a major asset.

CoVerica Agency Alliance is a strategic master agency of SIAA, the fastest growing agency partnership in the country. Our “integrator” model combines the best aspects of each partnership model — clusters, aggregators, franchises — to create a one-of-a-kind partnership that enhances distribution and drives organic growth. As a top insurance agency strategic partner in Texas, we offer solutions to greatly strengthen your agency’s position in the market.

New episodes drop triweekly on Wednesdays. Please drop us a line if you have a question or suggestion; you can reach us at [email protected]. Finally, if you like the podcast, we encourage you to subscribe and leave us a review.

Visit us at www.covericaaa.com