PR in the Real World
PR in the Real World
Podcast Description
PR in the Real World offers a unique perspective into the world of PR through the lens of an independent, award-winning, regional PR agency, Viva.The podcast offers insights into PR, marketing, and communications and it is shaped by the communities Viva serves—both geographically and across key sectors such as healthcare, advanced manufacturing, education, and the public sector.The podcast highlights Viva's ethos that PR should be impact-driven, and guests offer tips on how to gain real-world results without necessarily relying on huge budgets or celebrity names. Hosted on Acast. See acast.com/privacy for more information.
Podcast Insights
Content Themes
The podcast explores themes centered around public relations, marketing strategies, and community influence, with episodes featuring practical advice on topics like employee ownership, securing broadcast coverage, and crisis communications within law enforcement.
PR in the Real World offers a unique perspective into the world of PR through the lens of a regional PR agency, Viva – recently named the CIPR’s UK Small PR Consultancy of the Year.
The podcast offers insights into PR, marketing, and communications and it is shaped by the communities Viva serves—both geographically and across key sectors such as healthcare, advanced manufacturing, education, and the public sector.
The podcast highlights Viva’s ethos that PR should be impact-driven, and guests offer tips on how to gain real-world results without necessarily relying on huge budgets or celebrity names.
Hosted on Acast. See acast.com/privacy for more information.
Behavioural science is one of the most talked-about, and least understood, areas in PR. Shayoni Lynn, founder of behavioural science consultancy Lynn, joins Tony Garner on PR in the Real World to separate evidence from hype. She explains why diagnosis must come before intervention, how her team’s research and randomised control trials shaped Welsh Government’s 20mph campaign, and why protecting behaviours matters as much as creating them. Practical advice for teams of any size on building behavioural capability.
Hosted on Acast. See acast.com/privacy for more information.
Disclaimer
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