PR in the Real World
PR in the Real World
Podcast Description
PR in the Real World offers a unique perspective into the world of PR through the lens of an independent, award-winning, regional PR agency, Viva.The podcast offers insights into PR, marketing, and communications and it is shaped by the communities Viva serves—both geographically and across key sectors such as healthcare, advanced manufacturing, education, and the public sector.The podcast highlights Viva's ethos that PR should be impact-driven, and guests offer tips on how to gain real-world results without necessarily relying on huge budgets or celebrity names. Hosted on Acast. See acast.com/privacy for more information.
Podcast Insights
Content Themes
The podcast explores themes centered around public relations, marketing strategies, and community influence, with episodes featuring practical advice on topics like employee ownership, securing broadcast coverage, and crisis communications within law enforcement.

PR in the Real World offers a unique perspective into the world of PR through the lens of a regional PR agency, Viva – recently named the CIPR’s UK Small PR Consultancy of the Year.
The podcast offers insights into PR, marketing, and communications and it is shaped by the communities Viva serves—both geographically and across key sectors such as healthcare, advanced manufacturing, education, and the public sector.
The podcast highlights Viva’s ethos that PR should be impact-driven, and guests offer tips on how to gain real-world results without necessarily relying on huge budgets or celebrity names.
Hosted on Acast. See acast.com/privacy for more information.
Steve Dunne started in PR at 16 and was leading corporate comms at BT by his mid-20s. In this episode, he shares what he’s learned across decades in the industry – from building real expertise to handling rejection and pressure. It’s honest, practical advice on what it really takes to build a successful career in PR, whatever stage you’re at.
Links and References
- Steve Dunne – Digital Drums: https://www.digitaldrums.co.uk
- Steve Dunne on LinkedIn: https://www.linkedin.com/in/steve-dunne-fprca-a1b527a/
- The PRCA: https://www.prca.global/
- The CIPR: https://www.cipr.co.uk/
- PR in the Real World podcast: https://www.vivapr.co.uk/viva-podcast/
- Viva PR: https://www.vivapr.co.uk
Similar episodes
- 25 Lessons from 25 Years with Graham Goodkind: https://www.vivapr.co.uk/graham-goodkind-on-25-lessons-from-25-years-of-frank-pr/
Hosted on Acast. See acast.com/privacy for more information.

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