PR in the Real World
PR in the Real World
Podcast Description
PR in the Real World offers a unique perspective into the world of PR through the lens of an independent, award-winning, regional PR agency, Viva.The podcast offers insights into PR, marketing, and communications and it is shaped by the communities Viva serves—both geographically and across key sectors such as healthcare, advanced manufacturing, education, and the public sector.The podcast highlights Viva's ethos that PR should be impact-driven, and guests offer tips on how to gain real-world results without necessarily relying on huge budgets or celebrity names. Hosted on Acast. See acast.com/privacy for more information.
Podcast Insights
Content Themes
The podcast explores themes centered around public relations, marketing strategies, and community influence, with episodes featuring practical advice on topics like employee ownership, securing broadcast coverage, and crisis communications within law enforcement.
PR in the Real World offers a unique perspective into the world of PR through the lens of a regional PR agency, Viva – recently named the CIPR’s UK Small PR Consultancy of the Year.
The podcast offers insights into PR, marketing, and communications and it is shaped by the communities Viva serves—both geographically and across key sectors such as healthcare, advanced manufacturing, education, and the public sector.
The podcast highlights Viva’s ethos that PR should be impact-driven, and guests offer tips on how to gain real-world results without necessarily relying on huge budgets or celebrity names.
Hosted on Acast. See acast.com/privacy for more information.
In this episode, Tony sits down with David Higgerson, Chief Content Officer at Reach plc, who oversees journalism across 130+ UK titles including the Mirror and Express. They discuss how newsrooms have shifted from print-first to digital-first, what makes a story land with today’s audiences, the rise of “fake experts” and Reach’s response, and how data and AI are being used to strengthen local journalism.
Links and References
Reach plc – https://www.reachplc.com
Manchester Evening News (MEN) Awaab Ishak investigation – https://www.manchestereveningnews.co.uk/news/greater-manchester-news/death-two-year-old-awaab-25740113
Nottinghamshire Live – https://www.nottinghampost.com
Press Gazette (fake experts investigation) – https://pressgazette.co.uk/news/fake-experts-seo-journalism/
IPSO (Independent Press Standards Organisation) – https://www.ipso.co.uk
BBC Local Democracy Reporting Service – https://www.bbc.com/lnp/ldrs
Shelter – https://www.shelter.org.uk
Hosted on Acast. See acast.com/privacy for more information.
Disclaimer
This podcast’s information is provided for general reference and was obtained from publicly accessible sources. The Podcast Collaborative neither produces nor verifies the content, accuracy, or suitability of this podcast. Views and opinions belong solely to the podcast creators and guests.
For a complete disclaimer, please see our Full Disclaimer on the archive page. The Podcast Collaborative bears no responsibility for the podcast’s themes, language, or overall content. Listener discretion is advised. Read our Terms of Use and Privacy Policy for more details.