FMS FinPub Pro
FMS FinPub Pro
Podcast Description
I'm your host, John Newtson, founder of The Financial Marketing Summit, the #1 networking and marketing conference for financial publishers and trader educators.FinPub Pro is the podcast for the financial publishing industry.I talk to the marketers, founders, publishers, executives, copywriters, and other professionals working in the industry we call "FinPub" - financial & investment newsletter publishers, trader educators, and digital financial media.I've been in the FinPub industry for almost twenty years. Join me in conversation with many of the brightest minds in financial publishing as we explore what's working across the industry, what's not, regulatory issues, and more.
Podcast Insights
Content Themes
The podcast covers a range of themes central to financial publishing, including marketing strategies, regulatory challenges, and trends in trader education. Notable episodes feature conversations about doubling trading newsletter sales, the impact of market conditions on copywriting, and insights from leaders like Porter Stansberry on building a billion-dollar business. Focus areas also include navigating acquisition media and fostering growth amidst evolving market dynamics.
I’m your host, John Newtson, founder of The Financial Marketing Summit, the #1 networking and marketing conference for financial publishers and trader educators.
FinPub Pro is the podcast for the financial publishing industry.
I talk to the marketers, founders, publishers, executives, copywriters, and other professionals working in the industry we call “FinPub” – financial & investment newsletter publishers, trader educators, and digital financial media.
I’ve been in the FinPub industry for almost twenty years.
Join me in conversation with many of the brightest minds in financial publishing as we explore what’s working across the industry, what’s not, regulatory issues, and more.
One of this year’s most popular presentations at FMS was Nate Tucci’s , “From Getting Attention to Owning Attention: The shift from campaign-driven revenue to live-show revenue.”
He showed how they moved away from the eternal hotlist launch model at FinMC to a live show model. How it both increased and stabilized revenue (at scale), and created more predictable revenue.
Today, I speak with Niklas Freier, President at FinMC, about the operational side of that transition. We got into a lot of interesting areas including how FinMC has consistently been a very forward thinking publishing group.
They've consistently pushed the boundaries of the FinPub model in a lot of ways and how that is the result of an intentional culture of innovation internally.
Niklas also talked a lot about how they're using AI in areas like telesales and more.
FinPub Pro is produced by The Financial Marketing Summit, the #1 networking and marketing conference for financial newsletter publishers, trader educators, and digital financial media.
John Newtson, host and founder of The Financial Marketing Summit can be reached via LinkedIn at John Newtson
Disclaimer
This podcast’s information is provided for general reference and was obtained from publicly accessible sources. The Podcast Collaborative neither produces nor verifies the content, accuracy, or suitability of this podcast. Views and opinions belong solely to the podcast creators and guests.
For a complete disclaimer, please see our Full Disclaimer on the archive page. The Podcast Collaborative bears no responsibility for the podcast’s themes, language, or overall content. Listener discretion is advised. Read our Terms of Use and Privacy Policy for more details.