The Marketing & AI Podcast: The MAP
The Marketing & AI Podcast: The MAP
Podcast Description
‘The Marketing and AI Podcast: 'The MAP’ will help marketers navigate the new World driven by Artificial Intelligence. We believe AI will liberate marketers from time-consuming drudgery, freeing us to focus on the inspirational strategic and creative work that matters.
In 'The MAP,' we’ll talk with senior marketers already working with AI, to explore how it is transforming their work, their roles and their lives.
Because together, as a marketing community, we’ve got this.
Podcast Insights
Content Themes
The podcast emphasizes the transformative impact of AI on marketing roles, strategies, and education. Notable episodes include discussions on enabling AI readiness in British business led by Helen Ritchie, exploring AI-driven media ecosystems with Pete Robins, and training the next generation in AI for the workplace with Alan Mulrooney. Focus areas include digital transformation, AI insights from consumer behavior, and enhancing marketing strategies through technology.
‘The Marketing and AI Podcast: ‘The MAP’ will help marketers navigate the new World driven by Artificial Intelligence. We believe AI will liberate marketers from time-consuming drudgery, freeing us to focus on the inspirational strategic and creative work that matters.
In ‘The MAP,’ we’ll talk with senior marketers already working with AI, to explore how it is transforming their work, their roles and their lives.
Because together, as a marketing community, we’ve got this.
AI is accelerating the work. It cannot replace the human behind it.
In this episode Hal Kimber speaks to Alan Boyer – a former CMO and senior marketing executive at AT&T, Coca-Cola, and Equifax, before crossing over to become an Educator – both as a management professor and curriculum architect
Alan has recently been focussed on looking at how humans need to equip themselves for the AI era and is here to tell us about his new book “ The 7 Communication Superpowers That AI Cannot Automate — the #1 New Release in Business School Guides on Amazon”
Tasks that once required analysis, coordination, writing, and problem-solving can now be completed in seconds. Execution is cheap. What remains — and what becomes more valuable than ever — is everything AI cannot automate: the ability to think clearly under pressure, read signals others miss, govern intelligent systems responsibly, stay steady as conditions shift, and move people toward shared understanding.
These are not soft skills. They are not personality traits. They are structured human capabilities — and in an AI-accelerated world, they determine who leads and who plateaus.
Follow Alan here:
Buy the book here
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