The Marketing & AI Podcast: The MAP
The Marketing & AI Podcast: The MAP
Podcast Description
‘The Marketing and AI Podcast: 'The MAP’ will help marketers navigate the new World driven by Artificial Intelligence. We believe AI will liberate marketers from time-consuming drudgery, freeing us to focus on the inspirational strategic and creative work that matters.
In 'The MAP,' we’ll talk with senior marketers already working with AI, to explore how it is transforming their work, their roles and their lives.
Because together, as a marketing community, we’ve got this.
Podcast Insights
Content Themes
The podcast emphasizes the transformative impact of AI on marketing roles, strategies, and education. Notable episodes include discussions on enabling AI readiness in British business led by Helen Ritchie, exploring AI-driven media ecosystems with Pete Robins, and training the next generation in AI for the workplace with Alan Mulrooney. Focus areas include digital transformation, AI insights from consumer behavior, and enhancing marketing strategies through technology.
‘The Marketing and AI Podcast: ‘The MAP’ will help marketers navigate the new World driven by Artificial Intelligence. We believe AI will liberate marketers from time-consuming drudgery, freeing us to focus on the inspirational strategic and creative work that matters.
In ‘The MAP,’ we’ll talk with senior marketers already working with AI, to explore how it is transforming their work, their roles and their lives.
Because together, as a marketing community, we’ve got this.
The Human Challenge of AI Transformation
Successful AI adoption is not just a technology challenge — it is a human one too, shaped by culture, diversity of perspective, governance and trust.
In this episode, Deepak Patel joins us to discuss the human responsibilities that come with AI transformation. Deepak is an experienced transformation leader and Managing Director of DSP Consulting Ltd, and has previously held senior roles at Deutsche Bank, Nomura and Hitachi.
We explore how AI can amplify an organisation’s institutional knowledge and strengths, but also how, when implemented poorly, it can reinforce narrow thinking, weaken culture and disengage employees — scaling existing problems rather than solving them.
Connect with Deepak on LinkedIn:
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